We believe in creative pragmatism. What exactly this credo means is best illustrated by the projects we realize for our clients. And because each client, each challenge and therefore each project is one-of-a-kind, we’d like to present to you here a number of projects our clients feel are the best possible expression of how we put this belief into action.
Recollections - iPad App
How can you look inside the mind of one of the world’s greatest inventors? How do you weave a massive amount of technical details and historical facts into a compelling story? How do you then make that story appeal to a wide range of users?
These were the challenges we faced when asked by the Siemens Historical Institute to develop an iPad app in German and English to mark the 195th birthday of the Siemens company founder.
In response to these challenges, we developed an innovative app that embodies the modern spirit of the entrepreneur and inventor. We mixed an outstanding motion graphic design with a skillfully edited narrative to take users on a rich, multimedia journey through the fascinating life of Werner von Siemens.
The app offers eight chapters and users can find short movies that summarize each autobiography chapter. In addition, we added interactive elements so that this great story really comes to life to the users and they can test some of his inventions for themselves.
The Recollections app achieved several thousands of downloads in the first few weeks after its launch. It was also honored with a bronze Lion for 'Mobile/Best Visual Design and Aesthetic' at the Cannes Lions International Festival of Creativity and an FWA Mobile of the Day Award.
Available on the App Store FWA Siemens Recollections
Client Siemens
Category iPad App
Year 2012
Tasks Concept / Design / Development
Cookies Club Website
When cookies, Berlin’s coolest club, wanted a new website, we gave them a site that emulates the total sight and sound experience of the club itself and is as individual as its clientele.
By clicking on the beating heart that subtly announces arrival at the site and dragging it around the screen, the website colors continually change, creating a fun and vibrant way to explore the site on every visit.
Designed to look like tickets and to further recreate the atmosphere of the club, floating menu items let users know what’s going on in the club. Through minimal use of text, the simplicity of the design is matched by the user experience.
To get clubbers in the right mood, they can treat their ears to the club’s great sounds through the latest podcasts by cookies’ DJs.
We designed the site so that it’s not only fun and simple for the user, but also easy for the client to manage. Its flexible content management system allows the client to change, add or remove content elements easily, so that the site is dynamic and always up to date.
The result is a website that won a Red Dot award, is fun to visit, gives users a great experience and makes them feel excited about visiting the club.
www.cookies.ch
Client Cookies
Category Website
Year 2010
Tasks Concept / Design / Development
Red Bull
Game-based Training
Red Bull Game-based Training
When Red Bull asked us to come up with an idea for an e-learning platform for its sales teams, the first thing we did was to ask the questions "What is Red Bull?" and "What does it represent?"
The answers to those questions led us to develop an innovative online game that blends e-learning with fun, challenge and excitement - a solution that also encapsulates the cool, sporty and adventurous lifestyle that Red Bull represents.
Built with the company’s tech-savvy, ambitious sales staff in mind and based on the idea that Red Bull is an impulse buy, learners have to use their skills and knowledge to place the product in the most appropriate position in a variety of virtual retail outlets to maximize sales.
The content was developed in conjunction with partner Core Competence.The e-learning game allows users to compete against each other so that they can push and test themselves and learn from the results.
www.redbull.de
Client Red Bull
Category Game-based Training
Year 2011
Tasks Concept / Design / Development
Allianz - Football For Life Campaign
To demonstrate its support for football at all levels, Allianz wanted to attract more 14-16 year-old kids from around the world to apply for its annual Football-for-Life training camp.
We tackled this sporting challenge with a multi-media, interactive website and a Facebook community designed to digitally capture the spirit of football. Launched in 16 languages, it not only encouraged users worldwide to share their love of football, but it also had them applying in record numbers. 2,700 applicants registered their interest in participating in the 2011 training camp. With insights into the daily lives of professional players and tips and tricks from some of the game’s greats, the website not only speaks the universal language of football, it also communicates with the youngsters using media they all understand. The creative use of sharing tools and the ease with which users could add their own content meant that the site’s visitors could open the door to the world of professional players and share their own experiences with other young players around the globe.
By allowing users to share their love of football, the website successfully unites young people from all around the world and is an excellent showcase for Allianz’s worldwide support of football.
www.football-for-life.com www.facebook.com/AllianzFootballforlife
Client Allianz
Category Campaign
Year 2011
Tasks Concept / Design / Development
Sky
Social Media
Sky Social Media
When Sky Germany was looking for additional ways to highlight its sports expertise and attract more subscribers to its pay TV broadcasts, we coupled the passion of sports fans with the social media and came up with a winning solution.
As exclusive social media consultants to Sky Germany, we recognized that sports fans love to talk about sports as much as watching it. So, we used Facebook to connect Sky’s sports commentators with subscribers during games. This increased interaction, the additional apps we developed and access to exclusive materials via Facebook has kept fans coming back for more.
The results are spectacular. Facebook.com/deinskysport has grown rapidly, with more than 40,000 Facebook fans in the first two months—more than any of its German competitors during this period.
The success of this project in unifying Sky Germany’s TV, website and social media presence toward a new Social TV experience, has enhanced its reputation, led to stronger relationships with its subscribers, as well as provided a highly effective way to attract potential new subscribers.
Not surprisingly, the sports-broadcasting giant is expanding its social media presence beyond Facebook and already has a growing following on Twitter. We will be there to partner with Sky in developing more winning ways.
www.facebook.com/DeinSkySport
Client Sky
Category Social Media
Year 2011
Tasks Consulting / Concept / Design
Otto Group Corporate Website
All roads used to lead to Rome. Along the same line, Otto Group, the world’s biggest online retailer of fashion and lifestyle products, wanted a corporate website that would unite all of its 123 companies in one location. As a corporate website, it also had to accommodate the needs of diverse target groups.
We took a step back to look at this complex challenge and decided that the best approach was simplicity.
The seemingly simple home page strongly represents the brand with its modern image, clarity and ease of use. At the same time, it masks a wealth of information about the group’s activities and all the individual companies it represents. Regardless of whether the user is a shareholder, journalist, potential investor or prospective employee, we designed the site with the aim of satisfying each user’s information needs in just one click.
All the creative effects on this website contribute to its effectiveness while showcasing the developer’s skills at the same time. The website performs exactly as it was designed to do and leads all users quickly and easily to their desired information. This is truly the hall mark of a good website.
www.ottogroup.com
Client Otto Group
Category Website
Year 2011
Tasks Concept / Design
Baldessarini Corporate Website
The brief from Baldessarini was simple: create a website that shows how its fashion ‘separates the men from the boys.’ We did more than that—our simple yet highly effective design created a digital experience that separates Baldessarini’s website from the multitude of cluttered websites.
The understated and pure design of the website is exactly what the client was looking for. It’s a website that quietly stays in the background, allowing the Baldessarini collections to come to the fore and the brand to speak for itself.
This was done using a ‘liquid’ design, which means that the high-quality pictures are always shown full size regardless of screen configuration, producing a visual and emotional effect reminiscent of a glossy magazine rather than a website.
In fact, the discreet design and text-free pages makes the user feel as if he is not looking at a website at all. Instead, the user is captivated by the images that brilliantly display the client’s fashion collections.
By precisely interpreting the client’s needs, we designed and developed a website that was described by Baldessarini as ‘one of the best fashion websites out there’. It’s no wonder that this increased traffic to the website, doubling the number of visitors in the first three months after its launch.
www.baldessarini.de
Client Baldessarini
Category Corporate Website
Year 2010
Tasks Concept / Design / Development