User-friendly and modern thanks to CONRAD CAINE’s digital pragmatism
Munich, February 18, 2013 – CONRAD CAINE, the international full-service agency for digital communications, has completely redesigned the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport and Technology’s corporate website at www.stmwivt.bayern.de.
The aim was to restructure the entire Bavarian Ministry of Economic Affairs website and make it more user-friendly. Within a year, CONRAD CAINE experts not only redesigned the corporate website; the Munich-based agency also handled the communication strategy; the development of micro-sites for the numerous topics covered by the Ministry; and improved SEO/SEM.
The relaunch centred on a brand strategy developed by CONRAD CAINE, which creates a visual relationship between all the websites and the Ministry’s content. Among other things, this increases efficiency in maintaining each site.
The online portal offers lots of interesting information about economic and transport policy issues for various target groups and interested parties. Members of the public can find answers to technical policy issues, while investors and businesses can access interesting information and materials, e.g. on funding, Bavaria's development, and future trends in infrastructure and business.