Conrad Caine

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  • Press Release

    January 08, 2013

    Financial communications brought to life

    CONRAD CAINE delivers another digital annual report for Siemens AG

    Munich, January 08, 2013 – CONRAD CAINE, the international full-service agency for digital communications, has once again designed and delivered the digital version of Siemens AG’s annual report. Under the communicative heading ‘Trust connects us’ CONRAD CAINE developed the entire annual report as an interactive app. In addition to the contents of the report, the offering at www.siemens.com/annualreport also features photos and videos.

    “Siemens’ annual report shows that even financial communications can be given a contemporary design through a creative use of digital and interactive elements,” says Conrad Caine, founder and owner of the agency that bears his name.

    "The aim is not just to reach out to new target groups, but also to explore new distribution paths for the annual report. The Siemens Annual Report 2012 has three sections under the headings Company Report, Financial Report and ‘At a Glance’. The Company Report explains the strategy; the Financial Report gives an overview of the 2012 financial year at Siemens AG. ‘Siemens at a Glance’ additionally provides a quick overview of the whole company. In all three sections, feature reports and videos provide vibrant insights into how the Siemens corporate strategy is put into practice in the operations.

    The various digital and interactive elements give the interested public an impression of how Siemens is mastering the challenges of the present and is already providing answers to the questions of the future. The report uses five feature reports to illustrate this. They document what sets Siemens apart and what the company stands for.

    The Siemens Annual Report may also be downloaded as an app from the iTunes Store: Annual Report 2012