The Siemens AG ‘Recollections’ app developed by CONRAD CAINE has won the iF communication design award 2013.
Munich, November 28, 2012 – CONRAD CAINE, an international full-service agency for digital communications, has won another prize for the ‘Recollections’ app it developed with Siemens AG: the iF communication design award 2013. A total of 1,086 projects were in the running for the award.
At the beginning of the year, CONRAD CAINE had won the internationally renowned Mobile FWA Awards for the same project, followed by a bronze Lion at the Cannes Lions International Festival of Creativity in the Mobile/Best Visual Design and Aesthetic category in the summer of 2012.
"We are very proud to have won a third award this year for the Recollections app," says Conrad Caine, founder and CEO of the eponymous agency. "These awards demonstrate how important a strong creative team is and that creative pragmatism can be an advantage in the digital environment."
With the now multi-award-winning Recollections app CONRAD CAINE proves that with the right concept and design, even a sometimes very ‘techie’ autobiography with historical background can be turned into a highlight in today's digital world.
The life of Werner von Siemens as an app
To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.
Various challenges had to be overcome in developing the app. How do you get into the mind of one of the world’s great inventors? How do you process large amounts of technical data and historical facts into a great story? And how do you reach a large number of users with it?
The result is an app that educates, entertains, and lets the user experience the spirit of Siemens.
Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements and exciting life.
The various sections of the recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens’s inventions. In this way, it takes just minutes to bring history to life, using lots of stories.
About the iF communication design award
Since its introduction in 2004, the iF design award has established itself in the top tier of the most important national and international competitions that honour exceptional communication design. The iF communication design award jury judges advertising agencies, communications designers and their clients, manufacturers, designers, architects and interior architects. Entries are evaluated according to criteria including target audience-speciﬁc communication and content, quality and creativity of the design, customer relevance, effectiveness, originality and innovation.