Conrad Caine

The Sky Deutschland ‘Sky surprises county league teams’ viral campaign based on an idea by CONRAD CAINE has won an ADC award in the PR – CORPORATE COMMUNICATIONS category.

Munich, 23 May 2013 - CONRAD CAINE, the international digital communications agency, was honoured at the ADC 2013 awards in the PR - Corporate Communications category for the idea behind the Sky Deutschland viral campaign. The campaign was among the 453 award-winning works from more than 4,500 submissions.

In the Summer of 2012, Sky gave two amateur football teams the game of their lives for the ‘Sky surprises county league teams’ campaign – by transforming an ordinary match into a real TV event with 17 cameras, perimeter advertising, a big crowd of fans, interviews with Sky reporters and live commentary, just like there would be at a real Sky Bundesliga broadcast. The resulting video clip generated more than half a million views on YouTube.

"After winning awards at the International Advertising Awards in New York and the PR Awards, this is the third award this year for the Sky Deutschland campaign based on our idea," says Conrad Caine, manager of the eponymous agency. "This proves that innovative ideas can be successfully implemented with creative pragmatism."

The ADC competition is Germany's most important creative competition. At the 49th awards the best creative ideas were honoured in 26 categories this year.

CONRAD CAINE has been nominated by the German Design Council for the ‘Recollections’ app and the Siemens digital annual report

Munich, 17 May 2013 - CONRAD CAINE, the international digital communications agency, has been nominated by the German Design Council for the German Design Award 2014 in the Audio Visual and Digital Media category for its award-winning Siemens ‘Recollections’ app (Cannes Mobile Lion, iF Design Award, FWA) and the Siemens digital annual report.

The design of the ‘Recollections’ app and the digital annual report was noticed by the experts because it "stands out from the crowd and at is compelling down to the last detail," reads the explanatory statement.

"Being nominated for the award is already a distinction," says Conrad Caine, founder and Managing Director of the eponymous agency. "Because the work is not submitted by an agency or client, but is pre-selected by a committee – the German Design Council."

The German Design Award has been presented annually for 60 years to top-class products and projects in product and communications design for unique design trends.

In August, a 30-member jury consisting of renowned design experts from business, academia and the design industry will select the best and most creative work from the nominations.

Siemens ‘Recollections’ app

To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.

Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements, and exciting life.

The various sections of Recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens's inventions. In this way, it takes just minutes to bring history to life, using lots of stories.

Digital annual report: Financial communications brought to life

Under the communicative heading ‘Trust connects us’ CONRAD CAINE developed the entire annual report as an interactive app. In addition to the contents of the report, the offering at www.siemens.com/geschaeftsbericht also features photos and videos.

The various digital and interactive elements give the interested public an impression of how Siemens is mastering the challenges of the present and is already providing answers to the questions of the future. The report uses five feature reports to illustrate this. They document what sets Siemens apart and what the company stands for.

The Siemens Annual Report may also be downloaded as an app from the iTunes Store:Siemens Annual Report

CONRAD CAINE was honoured for the ‘Football+Football’ campaign in the categories BRANDED ENTERTAINMENT and PUBLIC & MEDIA RELATIONS

Munich, 6 May 2013 - CONRAD CAINE, the international digital communications agency, was honoured at the International Advertising Awards in New York in the categories Branded Entertainment (Use of Medium) and Public & Media Relations (Use of Medium) for the ‘Football+Football’ campaign it developed with Sky Deutschland.

For the ‘Football+Football’ campaign in the Summer of 2012, Sky transformed an ordinary amateur football match into a real TV event with 17 cameras, perimeter advertising, football fans, interviews with Sky-reporters, and live commentary – everything you’d find at a real Sky Bundesliga broadcast. The resulting video clip generated more than 550,000 views on YouTube.

"This award underscores our claim to being one of the most creative digital agencies in Germany," says Conrad Caine, manager of the eponymous agency. "We are delighted with this international award and that in Sky Deutschland we have a customer with whom we can keep implementing innovative and creative projects in the digital realm."

The New York Festival has honoured the best work in the media industry annually since 1957. With entries and jury members from over 70 countries, the New York Festival is the most diverse awards competition in the world.

Multi-award-winning former Jung von Matt/Neckar Creative Director to coordinate creative work with locations in South America

Munich, 5 April 2013 - CONRAD CAINE, the international digital communications agency, has brought a well-known creative professional on board as its new Creative Director: Joerg Jahn. Jahn most recently served as Digital Creative Director at Jung von Matt/Neckar, where he oversaw client accounts including Payback, Mercedes Benz Bank, Nike Running, Bosch and Bitburger. Last year alone, he won the Red Dot Award, two EVA Awards, the DMMA OnlineStar and the Eurobest Award, among others.

A copywriter by training, Jahn began his career in 1982 at Markenfilm, followed by stints at RG Meadow Meier, .start-advertising and Heye & Partner. He went on to become Creative Director at two branch offices of Scholz & Friends, and Managing Director of the company’s Zurich office.

"We are very proud that Joerg Jahn has chosen to join us," says Conrad Caine, CEO of the eponymous agency. "This underscores our ambition to break into the top ten of German creative digital agencies. In his new role as CD, he will be our creative face to the customer, as well as coordinating creation with both our offices in South America." He cooperates closely with Katrin Stein, who works as Creative Director in charge of design and was significantly involved in the setup of the office in Buenos Aires.

"I very much look forward to my new responsibilities at CONRAD CAINE," said Joerg Jahn. "Our work with the branches in Pelotas and Buenos Aires in particular promises to bring a wealth of new ideas, because that is where the creative work is being done."

CONRAD CAINE opened its office in Pelotas, Brazil in 2006, followed by the Buenos Aires branch in 2010. A lot of creative ideas are coming out of the Argentine capital in particular. For instance, the Creative Director and CEO there, Emiliana Torrens, won a Cannes Lion for the Munich-based agency last year. This year Torrens is a jury member at the Cannes Lions and is therefore instrumental in the decisions to award gold, silver and bronze ‘Lions’.

Emiliana Torrens will award ‘Lions’ at the advertising industry’s most important event

Munich, 07 March 2013 – CONRAD CAINE, the international agency for digital communications will be sending a jury member to the Cannes Lions International Advertising Festival for the first time: Emiliana Torrens, Creative Director and CEO of the company’s branch in Argentina. The Argentinean will be instrumental in this year’s decisions on the gold, silver and bronze ‘Lions’. In her marketing and advertising industry career spanning more than 13 years, Torrens has already sat on other industry event juries. She has also won numerous awards at various local and international festivals, including a Gold Lion at Cannes a few years ago.

The Cannes Lions International Advertising Festival is now regarded as the world's best-known advertising industry event, with the gold, silver and bronze ‘Lions’ considered equivalent to the film industry’s Oscars. Last year CONRAD CAINE itself won a Lion for ‘Mobile/Best Visual Design and Aesthetic’. "We are very proud that Emiliana Torrens has been appointed as a judge for this important event," says Conrad Caine, CEO of the eponymous agency CONRAD CAINE. "This proves that CONRAD CAINE not only has highly qualified staff, but also enjoys an excellent reputation in the industry."

13 years of industry experience

Emiliana Torrens is CD and CEO at CONRAD CAINE in Buenos Aires. In her position, she contributes significantly to the company’s development. Torrens has worked in the marketing and advertising industry for over 13 years, gaining experience both in the creative field and at strategic level. In the last six years she has focused mainly on digital marketing. Apart from winning a Bronze Lion at the Cannes Lions International Advertising Festival, last year projects managed by Torrens also won a IF Design Award, the FWA Mobile of the Day award and a CREA Award, and were shortlisted at D&DA London.

User-friendly and modern thanks to CONRAD CAINE’s digital pragmatism

Munich, February 18, 2013 – CONRAD CAINE, the international full-service agency for digital communications, has completely redesigned the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport and Technology’s corporate website at www.stmwivt.bayern.de.

The aim was to restructure the entire Bavarian Ministry of Economic Affairs website and make it more user-friendly. Within a year, CONRAD CAINE experts not only redesigned the corporate website; the Munich-based agency also handled the communication strategy; the development of micro-sites for the numerous topics covered by the Ministry; and improved SEO/SEM.

The relaunch centred on a brand strategy developed by CONRAD CAINE, which creates a visual relationship between all the websites and the Ministry’s content. Among other things, this increases efficiency in maintaining each site.

The online portal offers lots of interesting information about economic and transport policy issues for various target groups and interested parties. Members of the public can find answers to technical policy issues, while investors and businesses can access interesting information and materials, e.g. on funding, Bavaria's development, and future trends in infrastructure and business.

CONRAD CAINE delivers another digital annual report for Siemens AG

Munich, January 08, 2013 – CONRAD CAINE, the international full-service agency for digital communications, has once again designed and delivered the digital version of Siemens AG’s annual report. Under the communicative heading ‘Trust connects us’ CONRAD CAINE developed the entire annual report as an interactive app. In addition to the contents of the report, the offering at www.siemens.com/annualreport also features photos and videos.

“Siemens’ annual report shows that even financial communications can be given a contemporary design through a creative use of digital and interactive elements,” says Conrad Caine, founder and owner of the agency that bears his name.

"The aim is not just to reach out to new target groups, but also to explore new distribution paths for the annual report. The Siemens Annual Report 2012 has three sections under the headings Company Report, Financial Report and ‘At a Glance’. The Company Report explains the strategy; the Financial Report gives an overview of the 2012 financial year at Siemens AG. ‘Siemens at a Glance’ additionally provides a quick overview of the whole company. In all three sections, feature reports and videos provide vibrant insights into how the Siemens corporate strategy is put into practice in the operations.

The various digital and interactive elements give the interested public an impression of how Siemens is mastering the challenges of the present and is already providing answers to the questions of the future. The report uses five feature reports to illustrate this. They document what sets Siemens apart and what the company stands for.

The Siemens Annual Report may also be downloaded as an app from the iTunes Store: Annual Report 2012

The Siemens AG ‘Recollections’ app developed by CONRAD CAINE has won the iF communication design award 2013.

Munich, November 28, 2012 – CONRAD CAINE, an international full-service agency for digital communications, has won another prize for the ‘Recollections’ app it developed with Siemens AG: the iF communication design award 2013. A total of 1,086 projects were in the running for the award.

At the beginning of the year, CONRAD CAINE had won the internationally renowned Mobile FWA Awards for the same project, followed by a bronze Lion at the Cannes Lions International Festival of Creativity in the Mobile/Best Visual Design and Aesthetic category in the summer of 2012.

"We are very proud to have won a third award this year for the Recollections app," says Conrad Caine, founder and CEO of the eponymous agency. "These awards demonstrate how important a strong creative team is and that creative pragmatism can be an advantage in the digital environment."

With the now multi-award-winning Recollections app CONRAD CAINE proves that with the right concept and design, even a sometimes very ‘techie’ autobiography with historical background can be turned into a highlight in today's digital world.

The life of Werner von Siemens as an app

To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.

Various challenges had to be overcome in developing the app. How do you get into the mind of one of the world’s great inventors? How do you process large amounts of technical data and historical facts into a great story? And how do you reach a large number of users with it?

The result is an app that educates, entertains, and lets the user experience the spirit of Siemens.

Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements and exciting life.

The various sections of the recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens’s inventions. In this way, it takes just minutes to bring history to life, using lots of stories.

About the iF communication design award
Since its introduction in 2004, the iF design award has established itself in the top tier of the most important national and international competitions that honour exceptional communication design. The iF communication design award jury judges advertising agencies, communications designers and their clients, manufacturers, designers, architects and interior architects. Entries are evaluated according to criteria including target audience-specific communication and content, quality and creativity of the design, customer relevance, effectiveness, originality and innovation.

CONRAD CAINE won the CREA Credential Award in the ‘Digital’ category at the weekend

Munich, November 26, 2012 – CONRAD CAINE, an international full-service agency for digital communications, won the CREA Credential Award in the ‘Digital’ category at the weekend.

The jury was particularly impressed by CONRAD CAINE’s authentic presentation, both in the digital domain and on-site to the jury.

In digital as elsewhere, CONRAD CAINE’s ‘Creative Pragmatism’ motto is optimally presented as part of its corporate identity with a focus on creativity and design. The showreel forms an important part of its overall online presentation. The Munich-based agency thereby successfully positions itself as a full service agency.

"Participating in the CREA Credential Awards gave us an excellent opportunity to have our self-presentation of the agency put to the test by a panel of experts, so we are particularly pleased with the award," says agency founder Conrad Caine. "Our self-presentation, especially in the digital environment, is a very important priority for us as an agency, because that is the only way we can optimally present ourselves to new customers."

The CREA Credential Award is the foremost award for the self-presentation of communication agencies in the German-speaking countries (Germany, Austria, Switzerland) and aims to improve the quality of agencies' efforts to market themselves. The CREA Credential Award was presented for the tenth time this year.

CONRAD CAINE develops multi-touch applications for the BMW Group, giving exhibition visitors tangible on-screen experience of the company’s history, plants, production processes and vehicle materials.

Munich, November 13, 2012 – CONRAD CAINE, the international full-service agency for digital communications, has developed four Windows 7-based interactive applications for the BMW Group to accompany the BMW exhibition, which opened in September 2012 in the Double Cone of BMW Welt in Munich.

Interactive showcase contains fascinating information

The ‘Cube Innovation’ delivers a whole new experience in materials science. Its 32” multi-touch display is equipped with an RFID scanner. Visitors can remove a wide range of different material samples from a special ‘materials wall’ and place it by the Cube Innovation, which scans the RFID code affixed to the sample to reveal detailed information about the raw materials and processing steps involved in producing the material, through to its where and how a given material is used in a vehicle.

The other applications take visitors on a trip through time to explore the history of the BMW Group, or whisk them on a virtual geographical tour of the group’s sites around the world. Visitors can also use a multi-touch terminal to watch various Corporate Responsibility films on a special LED wall. Under the heading ‘What’s Next’, the films highlight and explore topics that are of strategic importance to the BMW Group.

The sports news channel Sky Sport News HD’s social media concept, developed by CONRAD CAINE, won kudos for its systematic implementation of the interactive idea behind Social Media.

Munich, November 09, 2012 – CONRAD CAINE, an international full-service agency for digital communications, congratulates its customer Sky Germany on winning the Econ Award 2012 for the social media activities of its sports news channel, Sky Sport News HD. Even before the official launch of the channel, Sky had begun integrating Facebook, Twitter & Co. in its corporate communications. In a period of just four months (August to November 2011), the channel added 115,000 fans on Facebook, although it didn’t make its debut on the airwaves until November. At 25 to 35 percent, interactivity on its Facebook pages was well over the 5 percent average for TV channels.

Resolute focus on the idea of community

From the beginning, CONRAD CAINE’s concept focussed on involving and building the potential community at an early stage. This was achieved through posts and tweets about the progress of the launch, and by inviting users to discuss sport events and sport-related matters with the reporters. Sky Sport News HD cultivates a Social Media ‘Reporter Network’ whereby all the sports experts who work for the channel regularly post on Facebook and tweet on Twitter. This is unprecedented for a TV channel in Germany.

CONRAD CAINE’s role consisted of developing the concept on the one hand, and setting up the platform and programming the necessary apps on the other. The experts at CONRAD CAINE also provided support to the Reporter Network.

An excerpt from the Econ Award 2012 judges’ statement: “The activities surrounding the launch of the channel are an excellent example of how companies can benefit from social media platforms: long before Sky Sport News HD went on the air, its fans and followers were already on board. Sky Germany did a splendid job involving users in the channel’s start-up, with blog posts and updates on Twitter and Facebook. Features like countdowns and live steams built suspense and served to activate and involve a large community in a very short time.“

A joint study by CONRAD CAINE and the University of St. Gallen into strategies, objectives and usage of Social Media in Top German Companies.

Munich, October 18, 2012 – Although more than 80 percent of the participants understand social media as a process of “dialogue & interaction”, most of the proposals and processes are only in a given case geared as a dialogue. Furthermore, companies are just starting to implement social media in their own business processes. Therefore, results accounting for hard business goals are rarely realized. These are some of the focal results of a study in the usage of social media in German companies. The study “Social Media Excellence” was conducted by the University of St. Gallen in behalf of CONRAD CAINE. Around 100 Executives of the 500 largest and highest-grossing companies have been personally interviewed for it.

At the same time the study shows that social media is used predominantly for marketing and corporate communications. Possible net product potential in customer relationship management, human resources as well as in innovation and sales processes are scarcely exploited.

“92 percent of the interviewed executives state that they are not able to properly measure the contribution of social media to corporate aims” explains Conrad Caine, founder and GM of the same-named agency for digital marketing about one of the outcomes of the study. According to Caine, this is a wake-up call, as the study goes on to say that “most of the ROI-calculations in companies are based on assumptions and weak benchmarks.”

Virtually every second person of the almost 100 interrogated experts associates transparency, authenticity and a new philosophy of communication with Social Media. Simultaneously the interviewees perceive a social change due to social media. Social relationships and communication take place on a level playing field. In addition, almost every participant expects an increasing importance of social media in the mix of communication. The allocated and planned resources are increasing absolutely and relatively to other channels, but are still rather indistinct.

The integration of social media in business processes often happens only by isolated applications. Especially in the brand (82%) and product (62%) communication an interlinkage of the processes takes place. However mostly as an “extension” of given communication processes that, due to their non-dialogical orientation, often fail to capture the interest of the target group and in some cases are even perceived as disturbing. The implementation of social media into the business model and the business processes (HR, CRM, Sales, Collaboration) of a company is currently barely deployed. A traceable financial assessment of the value of social media is thereby smothered at its inception. The success of Social Media is still measured in most cases by using the standard communication indicators and the key figures of the respective platforms.

The study further reveals extensive facts and helpful hints of advantages and additional value for companies and their respective peer groups through social media. Beyond that, the study provides insight and advice about the strategic success factors of engagements, the measuring of the success as well as the relationship to more traditional business goals.

The sharp concentration on communication is also reflected in the intended aims: branding (72%), customer retention (58%), employer branding (42%) and market research (38%) are on top of the agenda of the participants in the survey. The connection of social media with hard business aims and financial key figures however barely takes place due to a lack of integration into business processes.

This also becomes apparent in the strategy dimensions identified by CONRAD CAINE and the research scientists of the University of St. Gallen: communication, organization, technology and integration into the business processes. In most of the strategies a distinct focus on technology and communication is inherent. A setup of adequate online presences, monitoring and internal applications as well as an increasing outreach and contact to the target group can be commonly seen at most of the companies. Whereby, due to increasing experience, the focus is on multi-channel strategies with target group specific offerings (regional, functional, textual). Yet the communication of companies in the context of Social Media is still not designed for interaction. A “real” sustainable dialogue is established only in individual cases. Further an adjustment of the logic of communication towards the new character of media is claimed.

The organization of these new ways of communication also becomes more important due to an increasing activity. The participants of the survey lay the focus here on expertise development, involvement of the employees in strategy development, setup of cross-functional teams for the virtual and cross-departmental modulation and adjustment of Social Media. Only about one in ten sees a requirement for an adjustment of the organizational structure.

The collective report of the study conducted by CONRAD CAINE, an international Full-Service-Agency for digital communications and the University of St. Gallen, comprising of more than 50 pages can be received free on www.social-media-study.com

The slides of the presentation of the results of the study on October 18, 2012 in Munich can be found here: www.slideshare.net

Munich-based agency recruits two new account managers.

CONRAD CAINE, an international full-service agency for digital communications, continues to grow. Last month the Munich-based agency hired two new account managers for the CONRAD CAINE team in Germany.

"We want to provide each customer with a regular personal contact to ensure the success of our digital projects," says Conrad Caine, founder and CEO of the eponymous agency. "Anonymous customer service with constantly changing external project managers is not an option for us, because we want to and must retain expert knowledge in-house for our project business with customers."

Account manager Seeda Ahmad is part of CONRAD CAINE’s German team in Munich. In her new position she will focus primarily on B2C customers. She has a degree in communications with a focus on new media, and over ten years of agency experience. Most recently she was employed by the Bloom Group digital communications agency and the online marketing agency COMA. She has handled customer accounts including Beck's, Russian Standard, Heineken, Warner Music and Microsoft.

Simon Stefani is an account manager on the Siemens account team. He studied communications and has more than eleven years of agency experience. In the past few years he has worked for H2O Media and Interone and has looked after customers such as Kia Motors Europe and Kia Motors Germany.

Munich agency CONRAD CAINE wins an advertising industry "Oscar"

CONRAD CAINE, an international full-service agency for digital communications, has won a bronze Lion for ‘Mobile/Best Visual Design and Aesthetic’ at the Cannes Lions International Festival of Creativity, for the Recollections app it developed with Siemens AG.

A gold, silver or bronze Cannes Lion is regarded as a supreme international honour in the advertising and creative industries, comparable to winning an Oscar in the film industry.

The Lions jury received a total of 965 submissions from 47 countries – 62 agencies from Germany alone submitted their mobile projects. Lions were awarded in the Mobile category for the first time this year.

"The Lion confirms that we have managed to build a strong creative team," says Conrad Caine, founder and CEO of the eponymous agency. "I’m particularly proud of the fact that our creative work has contributed to making the life of Werner von Siemens better known in Cannes and therefore internationally."

"Our goal was to use the app to tell the life of Werner von Siemens in new a completely new way," says Dr. Christoph Wegener of the Siemens Historical Institute. "Above all, we wanted to appeal to young people and get them excited about our history. The fact that we succeeded in implementing this subject so creatively that it not only fascinates users, but also won over the jury at Cannes, fills us with great joy and validates our decision."

To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.

Various challenges had to be overcome in developing the app. How do you get into the mind of one of the world’s great inventors? How do you process large amounts of technical data and historical facts into a great story? And how do you reach a large number of users with it?

The result is an app that educates, entertains, and let the user experience the spirit of Siemens.

Earlier this year CONRAD CAINE won an internationally renowned Mobile FWA Award for the project, and with thousands of downloads in the first few weeks, the app has already been a Top10 educational iPad app.

About the Siemens ‘Recollections’ app:

Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements and exciting life. The various sections of Recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens's inventions. In this way, it takes just minutes to bring history to life, using lots of stories.

Munich agency CONRAD CAINE wins over the Ministry with digital pragmatism.

CONRAD CAINE, an international full-service agency for digital communications, has been commissioned by the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology to handle the relaunch of its website www.stmwivt.bayern.de. The agency prevailed over its competitors in the pitch process with a professional and pragmatic strategy and design concept. The Ministry’s new website is expected to launch in autumn 2012.

A clear layout and a strong visual concept form the base of the Munich agency’s winning bid. The relaunch centres on an umbrella-brand strategy developed by CONRAD CAINE; the idea is to create a visible relationship between all the Ministry’s websites and content, and to improve the efficiency of managing each website.

The online portal provides a wealth of information about economic and transport issues for various target groups and interested parties. Answers to political questions are provided not only for citizens – investors and companies can also avail themselves of information and materials, e.g. on funding and grants, Bavaria’s development, and future trends in (its?) infrastructure and economy.

CONRAD CAINE is responsible for the communications strategy, the photo shoot, the roll-out of the new online corporate design to sub-websites, and the development of micro sites for specific topics, as well as for improving SEO/SEM services.

Earlier this year, in March, the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport and Technology had already commissioned the CONRAD CAINE agency with the conception and design of its www.energy-innovativ.de information platform. Here too, the goal was to develop a comprehensible, clearly structured website that is attractively designed for citizens and municipalities as well as businesses and academia – while at the same time ensuring that the homepage looks up-to-date, fresh and respectable.

New monitoring software revolutionises reputation and governance management.

Social iQ, a new monitoring solution recently released in the US, is now available for German companies too. CONRAD CAINE, the international full-service agency, is the first agency in Europa to offer its customers a whole new approach to social media analysis, with a focus on reputation management.

"The reputation of companies in the social web will play a vital role going forward,” says Conrad Caine, owner of the eponymous agency. “Our customers must be able to monitor what is being said about them, by whom, and on what platforms."/p>

This refers not only to official company accounts, but also to any accounts that are associated with the company. A comprehensive digital strategy should therefore always include the ongoing management of the company’s reputation and that of its brands.

Especially for large companies with several thousand employees, monitoring relevant accounts is one way to keep an eye on activities that are in direct connection with their brands. Every account should be monitored as to whether critical links, slurs on the brand or the company, defamations or insults of the people acting on behalf of the company are being published there. Examples of how strongly negative comments from employees can impact a company’s image or a person’s reputation are on the increase:

• - Twitter slip-up: Chrysler fires its agency: http://bit.ly/eDrOyG
• - Sony accidentally tweets PS3 key: http://bit.ly/eTMU5P
• - Secret Service slips up on Twitter: http://bit.ly/I95yBN
• - Blooper causes confusion about Murdoch's wife: http://bit.ly/K3VpCa

"So reputation management is an essential component in consultation, and a key element of our agency services," says Caine. "For this reason we are very proud that we are the first agency in Europe to use Social iQ’s solutions."

Social iQ is the world’s first analysis software focused on reputation and governance management of brands and companies in the social web. The software provides a summary of all the accounts on various platforms that are talking about the company – or its competitors. This gives companies a comprehensive overview of which of their own accounts, staff accounts or third-party/fake accounts are active in the social web in connection with the company or its brand(s). The application also allows for directly accessing individual accounts and triggering automatic interventions and/or alerts.

Munich, July 20, 2011 - CONRAD CAINE, an international full-service agency for digital communication is advising Sky Deutschland during the launch of its social media activities. The television station is planning to extend the brand by including it in the social web and to engage in a more intense dialogue with their target group via advertisements linked to programs. The objective is to create a greater understanding for the programmer offers and to support the referral behavior of the growing fan community through advocacy programs. Sky will be represented with offers in Twitter and Facebook for "Your Sky Sport". In addition to this, from the beginning of July, the formats "Zapping" and "Zapping of the week" will be freely accessible via sky.de, Facebook and YouTube, and will show mishaps, embarrassments and peculiarities of German television. The plan is to integrate the reactions of users from the social media area into the program being shown, thus providing mutual incentive. As Ivo Hoevel, Senior Vice President of Sky, comments: "Sky means more than just television. We offer entertainment, and that involves not only being active in the social web but also interlocking the fantastic opportunities of the social web closely with the program. We have chosen CONRAD CAINE because the company understands the Sky brand and is able to support us with its expertise. Managing Director Conrad Caine adds: "An active fan community in the social web has a more than positive impact on referral marketing. With Sky, fans form an integral part of the television experience. We have created the terms awareness loop and value loop for this. The integration of social media and the TV offer leads, in fact, to a mutually reinforcing awareness loop which sustainably contributes towards value creation through customer loyalty and customer involvement."

With the German Bundesliga soccer season due to kick-off in August, Sky has opened other social media channels which will turn the Bundesliga coverage into a whole new kind of experience.

The Website of Berlin's legendary club "cookies", that CONRAD CAINE developed together with the agency "Milia", now won the "red dot design award". The "red dot", established in 1955, is considered as the leading international competition for design quality. The top-level jury with experts from around the globe chose "cookies.ch" out of 6.369 other entries to receive the prestigious award for originality, design quality, emotionality and conciseness. The award-ceremony will be held on the 8th of December. From then on "cookies.ch" will be shown in the "red dot design museum" and the "international yearbook".

Siemens AG has re-commissioned CONRAD CAINE for the design, implementation and global rollout of the "Siemens Answers" digital campaign in 2010. This includes the creation of web specials and ads on the main themes and events of the current year. The content of the campaign will be linked to social media projects, and in this way will be integrated into the overall communication for internet users. The online campaign complements the technology group's ongoing above-the-line campaign and is developed jointly with nameable agencies.