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  • Press Release

    November 26, 2014

    CONRAD CAINE wins over European Patent Office

    Munich, November 26, 2014

    CONRAD CAINE, the international agency for digital communications, has prevailed in the pitch run by the European Patent Office in Munich (EPO). The communications specialist has been in charge of the noted institution’s online annual report since October of this year. In its call for tenders in early 2014, the European Patent Office was looking for new agencies for its entire communications landscape. CONRAD CAINE prevailed in the ‘Media Materials and Media Marketing’ and ‘Online and Social Media Support’ categories. “We are very pleased that our creative team won the tender and that we are supporting an institution that promotes innovation,” comments Conrad Caine, Managing Director of the agency.

    The first major jointly run project was the digital implementation of the European Inventor Award (EIA), which was presented on 17 June 2014. This included the development of social media links and the international press channel on the EPO’s homepage. As part of the Popular Prize, for the first time interested parties worldwide were able to vote for their favorite inventor on the EPO Facebook page.

  • Press Release

    October 24, 2014

    CONRAD CAINE is new lead agency for Hochland’s Almette brand

    Munich, October 24, 2014

    CONRAD CAINE, the international agency for digital communications, has won Hochland Deutschland GmbH’s tender for the Almette cream cheese product, making CONRAD CAINE the traditional Bavarian brand’s new ‘digital lead agency’. The Munich-based full-service agency is striving for comprehensive collaboration in the fields of online marketing and social media. Among other things, the Almette brand is to undergo a digital rebranding. The specific measures to achieve will be jointly developed.

    The Hochland group is a family business based in Heimenkirch in the Allgäu region of Germany. Since its establishment in 1927, the company has focused exclusively on the manufacture, processing and distribution of cheese. Almette, the Alpine cream cheese brand introduced by Hochland in 1985, stands for fresh, all-natural, light cream cheese enjoyment. Almette is one of the top five cream cheese brands in Germany and the market leader in the states of former East Germany.

  • Press Release

    October 22, 2014

    EXPO REAL: CONRAD CAINE implements new communications concept

    Munich, October 22, 2014

    CONRAD CAINE, the Munich-based international agency for digital communications, is responsible for EXPO REAL 2015’s new communication concept, having prevailed in a tender conducted by Messe München. CONRAD CAINE won over the client with their ideas and has already begun implementing the new campaign concept for various digital communication measures by the year 2015.

    CONRAD CAINE had won an earlier pitch for Messe München as well: the agency was commissioned to handle the marketing for the www.matchup.exporeal.net platform until the beginning of this year’s fair on October 6, 2014. The aim of the new communications concept is to establish the EXPO REAL Community online portal on all channels and across the industry.

  • News

    October 20, 2014

    Siemens raises one million US dollars for ‘The Baton Pass’ anti-cancer charity

    Munich, October 20, 2014

    CONRAD CAINE, the international agency for digital communications, provided digital support for the charity campaign ‘The Baton Pass’, wherein Siemens raised a million US dollars for cancer research. The Munich based full-service agency supported Siemens with the campaign on Facebook, with the aim of adding another dollar to the fundraising tally for each ‘like’ or ‘share’. On 2 September of this year, the fund drive reached its target of one million US dollars. According to Siemens, the money will go to innovative cancer research.

    The Baton Pass campaign launched in the US on March 19 of this year with the aim of raising additional funds for innovative cancer research. Initiated by ‘Stand up To Cancer’, a programme charity run by the Entertainment Industry Foundation (EIF), and supported by numerous celebrities, the ‘baton’ in question travelled many miles: as in a relay race, it was passed on to cancer patients, doctors, nurses and researchers in the US and Canada. Each time the baton was passed, Siemens donated one dollar to the cancer research project. The interested public was also encouraged to help ‘pass the baton’ online at www.facebook.com/TheBatonPass.

  • Press Release

    September 23, 2014

    CONRAD CAINE wins Bavarian Ministry of Health pitch

    Munich, September 23, 2014

    CONRAD CAINE, the international agency for digital communications has won the Bavarian State Ministry of Health and Care tender and will be responsible for its new online communications concept from now on. The Ministry has commissioned CONRAD CAINE, a full-service agency, with the visual and technical relaunch of its website. The aim is to make the wealth of information on the website more transparent. The new website layout will be more up-to-date and offer the various audiences user-friendly navigation across all modalities.

    CONRAD CAINE will execute the project with the involvement of all three of its offices in Munich, Pelotas and Buenos Aires. As well as the homepage www.stmgp.bayern.de, other portals including www.sonne-mit-verstand.de, www.diabetes-bewegt-uns.de and www.zecken.bayern.de will also be revamped.

  • Press Release

    September 11, 2014

    CONRAD CAINE launches the Siemens Graduate Program on Pinterest

    Munich, September 11, 2014

    CONRAD CAINE, the international agency for digital communications, is responsible for the design and maintenance of the new Pinterest campaign for the Siemens Graduate Program (SGP). The idea is to motivate students from technical disciplines to apply for the trainee program. Program participants post compelling stories online and share experiences to get like-minded people on Pinterest excited about Siemens. The stories come from the following four areas: ‘Improve yourself’ – explaining the program and application process; ‘Around the world’ – international stories about the program and its participants; ‘Technology for you’ – points of contact between Siemens and everyday life, and ‘Healthy Living’ – everything related to the topic of work-life balance at Siemens. The program to foster junior executives has a long tradition: it has successfully prepared future executives for their management tasks since 1922. Over a period of two years, the participants undergo three placements, one of them abroad. The program offers them technical insights, contact and networking with new colleagues from around the world and unforgettable, enduring moments.

    The idea behind the social media campaign was to reach a female target group in a place that is popular with women: Pinterest, where women make up 80 percent of the network. "Although issues such as renewable energy and data centres are not the most pinned topics, we believe that there are points of contact between the most frequently discussed topics on Pinterest and the Siemens world," says Conrad Caine, founder and CEO of the eponymous agency. These include education, travel and health. The agency deliberately based the design of the Pins on the look and feel of the pictures commonly used in the network. The Siemens Graduate Program is designed to inspire female participants with its stories and build a bridge between popular Pinterest topics and points of contact at Siemens. For instance, one Pin tackles the topic of food production and shows the role Siemens plays in processing muesli (whole-grain breakfast cereal). Other Pins are dedicated to subjects like travel, DIY or work-life balance. In this way, the Siemens Graduate Program content becomes part of the user-generated communications on Pinterest. CONRAD CAINE and SIEMENS AG can imagine implementing further ideas on the Pinterest channel in future. The first Pin Party is already planned, as well as collaboration with opinion leaders. "The SGP Facebook page has been around since 2011, but we are steadily evolving in social media. We have been active on Tumblr since last year, and now we can use Pinterest to communicate in yet another new and different way," says Carolin Steiner, Global Roll-out Manager for the Siemens Graduate Program at Siemens AG.

    Siemens Graduate Program (SGP) on social media:
    SGP Pinterest http://www.pinterest.com/siemens_sgp/
    SGP Tumblr http://thesiemensgraduateprogram.tumblr.com/
    SGP Facebook https://www.facebook.com/thesiemensgraduateprogram

    More information about the program can be found on the SGP website: http://www.siemens.com/jobs/de/absolventen/sgp.php
    Campaign Siemens Graduate Program video http://vimeo.com/105985948

  • Press Release

    January 13, 2014

    Thesharedartproject.com or a new way of using art for a good cause

    The charity auction for a work of art will give children in Argentina a new home and spread joy around the world

    Munich, 13 January 2014 – CONRAD CAINE, the international agency for digital communications, knows how to bring its customers Christmas cheer with digital art while doing good things for an orphanage in Buenos Aires, and ultimately achieving a ‘wow’ effect.

    CONRAD CAINE is probably the first agency in the world to give away one hundred 3D replicas of a work of art to their customers around the world for Christmas. And now the valuable original is being auctioned for a good cause through 17 January 2014.

    Thesharedartproject.com is a unique initiative by CONRAD CAINE in Buenos Aires, Munich and Pelotas. The agency has come up with a very special way to link its Christmas present for selected customers – one hundred 3D printed replicas of a work of art called ‘Gato disfrado de Jacobo’ by the renowned Uruguayan artist Marcelo Viquez – with a charity art auction to benefit the ‘El Alba’ orphanage in Buenos Aires. With this unique campaign, the agency gives real meaning to the often-quoted saying ‘sharing is caring’. CONRAD CAINE not only reflects the spirit of the times with its globally shared 3D digital art; the associated charity auction appeal campaign uses today’s most popular channels such as Facebook, Twitter, Tumblr, Pinterest, as well as art blogs. Combining all these individual measures creates a new art experience: the shared art project.

    The ‘El Alba’ orphanage in Buenos Aires needs a new building so that it can provide shelter and help to more children. To support this project, from 8 to 17 January 2014 CONRAD CAINE is auctioning the cat wearing a dog mask by Marcelo Viquez on eBay in order, and will donate the proceeds in full. Marcelo Viquez, an Uruguayan who lives in Palma de Mallorca and has already had his works exhibited at Art Basel, has made a name for himself through numerous acclaimed solo exhibitions. The global campaign based on his work ‘Gato disfrazdo de Jacobo’ is likely to increase his fame beyond the art connoisseur scene. It is hoped that a knock-on effect of the CONRAD CAINE special Christmas charity campaign is that the one hundred 3D digital art replicas will gain in value as the value of the original work of art increases at the auction.

  • Press Release

    December 16, 2013

    Siemens continues to bank on interactivity

    CONRAD CAINE to produce digital annual report for Siemens AG again in 2013

    Munich, 16 December 2013 – CONRAD CAINE, the international agency for digital communication, is once again producing Siemens AG’s digital annual report this year. This is the fourth time CONRAD CAINE has created the entire annual report as an online application, this year under the heading ‘Thinking for the long-term. Provide answers.’.

    CONRAD CAINE realised the project in cooperation with hw.design, who were responsible for the conception and design of the annual report. The various digital and interactive elements give interested parties an impression of how Siemens masters the challenges of the present while already providing answers to questions of the future.

    "The modern making of Siemens’ Annual Report was a success again thanks to a creative use of digital and interactive elements”, comments Conrad Caine, founder and owner of the agency that bears his name. Because of the diversity of the content and the project’s complexity, the annual report is among the most challenging tasks faced by the teams at Siemens and CONRAD CAINE each year.

    The aim is not only to develop new target groups, but also to explore new distribution paths for the annual report. The Siemens Annual Report 2013 at www.siemens.com/annualreport is comprised of four major parts/sections. The ‘Company Report’ contains information about the company's strategy; the ‘Financial Report’ which gives an overview of the 2013 financial year. Finally, there are the ‘Siemens at a glance’ and ‘Key figures’ sections. In all four sections, features, videos and graphics provide vibrant insights into the annual report.

  • Press Release

    December 02, 2013

    Best Agency Presentation: CONRAD CAINE

    CONRAD CAINE wins the CREA Credential Award for ‘New Business Strategy & Concepts’

    Munich, 02 December 2013 – CONRAD CAINE, the international full-service digital communications agency, has won another CREA Credential Award. The agency’s eponymous CEO was able to win over the jury with his authentic presentation, and on the evening of 28 November the champagne corks were popping in Hamburg. In an exciting vote, CONRAD CAINE was able to secure one of the prestigious marketing agency awards in the ‘New Business Strategy/Concepts’ category.

    "Getting to the heart of the matter within ten minutes," was the motto of the live presentations in which the first-round winners presented to a distinguished audience of communications managers in Hamburg on 28 November 2013. The jury, in other words the potential clients, had to be so inspired that they would want to establish personal contact. This requires far-reaching, leading-edge skills, which Conrad Caine linked with his agency’s motto "Creative pragmatism." The jury unanimously decided to invite the CONRAD CAINE agency.

    The ‘Social Media Excellence’ study had propelled CONRAD CAINE to the final round with 22 other agencies. The study perfectly reflects the agency's philosophy of reviewing the actual sense and value of marketing activities. Therefore, it deals with the question of the actual benefits of social media for companies, as well as other relevant strategic issues. The study was conducted by the University of St. Gallen last year on behalf of CONRAD CAINE.

    Because the CREA Credential Award indicates whether agencies’ new business efforts go down well with potential clients, it is the most important award for the self-representation of communications agencies in the German-speaking markets, and was awarded for the eleventh time this year. A jury of top marketing and communications decision-makers from renowned companies selected the winners and provided immediate feedback.

    The Social Media Excellence study explored the aspects that characterise a social media strategy. The companies surveyed show a high degree of variation in the maturity of their strategies. However, after many interviews with business executives and experts, key strategy parameters and success factors could be identified. The study can be downloaded free of charge at www.social-media-study.com.

    In 2012, CONRAD CAINE was the happy winner of a CREA Credential Award in the ‘Digital’ category.

  • Press Release

    October 21, 2013

    CONRAD CAINE wins another design prize

    Siemens AG’s digital Annual Report scores the German Design Award 2014.

    Munich, 21 October 2013 – CONRAD CAINE, the international agency for digital communications, has won a German Design Award 2014 for the outstanding design quality of the ‘Siemens Annual Report 2012’. The interactive annual report won the award for ‘Audiovisual and Digital Media’. "This further underlines our claim of being one of Germany’s most creative digital agencies,” says Conrad Caine, CEO of the agency that bears his name.

    CONRAD CAINE developed the ‘Siemens Annual Report 2012’ under the communications theme of ‘trust unites us’, with all content presented as an interactive application. The digital business report at www.siemens.com/annualreport brings financial communication to life with the report content as well as photos and videos.

    The various digital and interactive elements give interested parties an impression of how Siemens meets the challenges of the present and already provides responses to questions of the future. The report illustrates this based on five feature reports that document what sets Siemens apart and what the company stands for.

    The Design Award has been presented annually for the past 60 years, to honour top-notch products and projects in product and communication design that set ground-breaking national and international design trends. The international premium award, which is administered by the German Design Council (Rat für Formgebung), is very highly regarded by the public. In August, a 30-strong jury of design experts in business, academia and science, evaluated a total of 1,900 entries to select the winners. The awards presentation and opening of the German Design Award 2014 exhibition will be held on 07 February 2014 at Ambiente, the foremost international consumer goods tradeshow. The online gallery of German Design Award 2014 winners can be viewed at www.designpreis.de from 21 October 2013.

    The German Design Award is the third high-profile design award for CONRAD CAINE, after the iF communication award and the red dot design award..

    The Siemens Annual Report can also be downloaded as an app using iTunes: Siemens Annual Report

  • Press Release

    October 18, 2013

    CONRAD CAINE shortlisted for CREA

    Social Media Excellence survey propels CONRAD CAINE to final round of the 2013 CREA Credential Award.

    Munich, 18 October 2013 – CONRAD CAINE, the international full-service digital communications agency, has made the shortlist for this year’s CREA Credential Award. The winners of this first round will travel to Hamburg to personally present in front of a distinguished audience of communication professionals on 28th November, under real-time conditions. CONRAD CAINE has won the CREA Credential Award once before (2012).

    Video and digital are all the rage in agency self-representation – and classical communication is dead, claims a press release for the 2013 CREA. “So CONRAD CAINE is on the cutting edge,” says the agency’s eponymous CEO.

    CONRAD CAINE’s entry – a study on ‘Social Media Excellence’ carried out in cooperation with the University of St. Gallen – prevailed among 76 submissions, and caused the agency to be shortlisted for the final round along with 22 others. CONRAD CAINE is nominated in the ‘New Business Strategy / Concepts’ category.

    Because the CREA credential award indicates whether agencies’ new business efforts go down well with potential clients, it is the most important award for the self-representation of communication agencies in the German-speaking markets. A 30-strong jury of top marketing and communications executives from renowned companies selects the winners and provides immediate feedback.

    The Social Media Excellence study explores the aspects that characterise a social media strategy. The companies surveyed show a high degree of variation in the maturity of their strategies. However, after many interviews with business executives and experts, identify key strategy parameters and success factors could be identified. CONRAD CAINE cooperated with the University of St. Gallen on the Social Media Excellence study, which may be downloaded free of charge at www.social-media-study.com.

    Last year, CONRAD CAINE won a 2012 CREA Credential Award in the category ‘Digital’.

  • Press Release

    August 29, 2013

    CONRAD CAINE to handle relaunch of the Baloise Group website

    Following a multi-stage pitch, the Swiss Baloise Group has decided to entrust Munich-based agency CONRAD CAINE with the design and concept of its new online presence.

    Munich, 29 August 2013 – CONRAD CAINE, the international digital communications agency, has prevailed in a multi-stage pitch to carry out the relaunch of the website of the Baloise Group and its international subsidiaries. "Our innovative, clear approach, combined with a sound and purely digital concept, helped us to win this pitch,” says Conrad Caine, founder and CEO of the eponymous agency. The pitch was given top priority, with the CEO personally supervising it alongside Chris Knorn, responsible for the strategy, and Achim Briechle-Herz, who was in charge of the consulting.

    The large-scale relaunch is designed to strengthen the group’s digital image/presence and significantly improve its customer benefit. "Our concept reflects today’s user behavior, where there has to be an emphasis on service for the user,” says Caine.

    The transfer of the theme of "Security" to its digital branding is designed to strengthen the Baloise Group’s brand positioning - "Making you safer".

    The relaunch will use a modular concept, from the corporate site to the individual national companies. As well as the concept, CONRAD CAINE is also responsible for the design and consultation.

    About the Baloise Group

    Headquartered in Basel, Switzerland, the Baloise Group is a European provider of insurance and pension solutions. It positions itself with a smart prevention concept known as the “Safety World”. In Switzerland, the Group operates as a specialised financial services provider, offering a combination of insurance and banking services. The Group also has a market presence in Germany, Austria, Belgium Luxembourg, Liechtenstein, Croatia and Serbia. Its sales network includes its own sales organisation, as well as brokers and other partners. Baloise operates its innovative pension plan business for private customers throughout Europe with its competence centre in Luxembourg. Bâloise Holding Ltd shares are quoted in the main segment of the SIX Swiss Exchange. The Baloise Group employs some 8,800 people.

    www.baloise.com

  • Press Release

    June 17, 2013

    Financial data goes mobile

    CONRAD CAINE develops Investor Relations app for Deutsche Post DHL

    Munich, 17 June 2013 – CONRAD CAINE, the international agency for digital communications, has developed an app for Deutsche Post DHL that provides financial data ‘on the go’: investors, analysts and journalists can now use their iPads to access relevant information about the company and Deutsche Post shares.

    “This new app proves that Deutsche Post DHL group uses modern technology not only in its logistics, but also for information and communication purposes,” says Conrad Caine, the agency’s founder, owner and namesake. "We are very proud that they chose us as their partner in this.”

    The free ‘Deutsche Post DHL IR’ app expands the company’s channels for investor communications and addresses investors in a modern way. Dynamic content integration ensures that the app is always up to date, as changes to the Investor Relations website are also automatically mirrored in the app.

    The project ran from November 2012 until early June 2013. The app can be downloaded in a German and an English version from the Apple iTunes Store.

  • Press Release

    May 23, 2013

    A (triple-)winning football campaign

    The Sky Deutschland ‘Sky surprises county league teams’ viral campaign based on an idea by CONRAD CAINE has won an ADC award in the PR – CORPORATE COMMUNICATIONS category.

    Munich, 23 May 2013 - CONRAD CAINE, the international digital communications agency, was honoured at the ADC 2013 awards in the PR - Corporate Communications category for the idea behind the Sky Deutschland viral campaign. The campaign was among the 453 award-winning works from more than 4,500 submissions.

    In the Summer of 2012, Sky gave two amateur football teams the game of their lives for the ‘Sky surprises county league teams’ campaign – by transforming an ordinary match into a real TV event with 17 cameras, perimeter advertising, a big crowd of fans, interviews with Sky reporters and live commentary, just like there would be at a real Sky Bundesliga broadcast. The resulting video clip generated more than half a million views on YouTube.

    "After winning awards at the International Advertising Awards in New York and the PR Awards, this is the third award this year for the Sky Deutschland campaign based on our idea," says Conrad Caine, manager of the eponymous agency. "This proves that innovative ideas can be successfully implemented with creative pragmatism."

    The ADC competition is Germany's most important creative competition. At the 49th awards the best creative ideas were honoured in 26 categories this year.

  • Press Release

    May 17, 2013

    German Design Award 2014 nomination

    CONRAD CAINE has been nominated by the German Design Council for the ‘Recollections’ app and the Siemens digital annual report

    Munich, 17 May 2013 - CONRAD CAINE, the international digital communications agency, has been nominated by the German Design Council for the German Design Award 2014 in the Audio Visual and Digital Media category for its award-winning Siemens ‘Recollections’ app (Cannes Mobile Lion, iF Design Award, FWA) and the Siemens digital annual report.

    The design of the ‘Recollections’ app and the digital annual report was noticed by the experts because it "stands out from the crowd and at is compelling down to the last detail," reads the explanatory statement.

    "Being nominated for the award is already a distinction," says Conrad Caine, founder and Managing Director of the eponymous agency. "Because the work is not submitted by an agency or client, but is pre-selected by a committee – the German Design Council."

    The German Design Award has been presented annually for 60 years to top-class products and projects in product and communications design for unique design trends.

    In August, a 30-member jury consisting of renowned design experts from business, academia and the design industry will select the best and most creative work from the nominations.

    Siemens ‘Recollections’ app

    To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.

    Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements, and exciting life.

    The various sections of Recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens's inventions. In this way, it takes just minutes to bring history to life, using lots of stories.

    Digital annual report: Financial communications brought to life

    Under the communicative heading ‘Trust connects us’ CONRAD CAINE developed the entire annual report as an interactive app. In addition to the contents of the report, the offering at www.siemens.com/geschaeftsbericht also features photos and videos.

    The various digital and interactive elements give the interested public an impression of how Siemens is mastering the challenges of the present and is already providing answers to the questions of the future. The report uses five feature reports to illustrate this. They document what sets Siemens apart and what the company stands for.

    The Siemens Annual Report may also be downloaded as an app from the iTunes Store:Siemens Annual Report

  • Press Release

    May 6, 2013

    German viral-campaign was honoured in New York City

    CONRAD CAINE was honoured for the ‘Football+Football’ campaign in the categories BRANDED ENTERTAINMENT and PUBLIC & MEDIA RELATIONS

    Munich, 6 May 2013 - CONRAD CAINE, the international digital communications agency, was honoured at the International Advertising Awards in New York in the categories Branded Entertainment (Use of Medium) and Public & Media Relations (Use of Medium) for the ‘Football+Football’ campaign it developed with Sky Deutschland.

    For the ‘Football+Football’ campaign in the Summer of 2012, Sky transformed an ordinary amateur football match into a real TV event with 17 cameras, perimeter advertising, football fans, interviews with Sky-reporters, and live commentary – everything you’d find at a real Sky Bundesliga broadcast. The resulting video clip generated more than 550,000 views on YouTube.

    "This award underscores our claim to being one of the most creative digital agencies in Germany," says Conrad Caine, manager of the eponymous agency. "We are delighted with this international award and that in Sky Deutschland we have a customer with whom we can keep implementing innovative and creative projects in the digital realm."

    The New York Festival has honoured the best work in the media industry annually since 1957. With entries and jury members from over 70 countries, the New York Festival is the most diverse awards competition in the world.

  • Press Release

    April 5, 2013

    Joerg Jahn named new Creative Director at CONRAD CAINE

    Multi-award-winning former Jung von Matt/Neckar Creative Director to coordinate creative work with locations in South America

    Munich, 5 April 2013 - CONRAD CAINE, the international digital communications agency, has brought a well-known creative professional on board as its new Creative Director: Joerg Jahn. Jahn most recently served as Digital Creative Director at Jung von Matt/Neckar, where he oversaw client accounts including Payback, Mercedes Benz Bank, Nike Running, Bosch and Bitburger. Last year alone, he won the Red Dot Award, two EVA Awards, the DMMA OnlineStar and the Eurobest Award, among others.

    A copywriter by training, Jahn began his career in 1982 at Markenfilm, followed by stints at RG Meadow Meier, .start-advertising and Heye & Partner. He went on to become Creative Director at two branch offices of Scholz & Friends, and Managing Director of the company’s Zurich office.

    "We are very proud that Joerg Jahn has chosen to join us," says Conrad Caine, CEO of the eponymous agency. "This underscores our ambition to break into the top ten of German creative digital agencies. In his new role as CD, he will be our creative face to the customer, as well as coordinating creation with both our offices in South America." He cooperates closely with Katrin Stein, who works as Creative Director in charge of design and was significantly involved in the setup of the office in Buenos Aires.

    "I very much look forward to my new responsibilities at CONRAD CAINE," said Joerg Jahn. "Our work with the branches in Pelotas and Buenos Aires in particular promises to bring a wealth of new ideas, because that is where the creative work is being done."

    CONRAD CAINE opened its office in Pelotas, Brazil in 2006, followed by the Buenos Aires branch in 2010. A lot of creative ideas are coming out of the Argentine capital in particular. For instance, the Creative Director and CEO there, Emiliana Torrens, won a Cannes Lion for the Munich-based agency last year. This year Torrens is a jury member at the Cannes Lions and is therefore instrumental in the decisions to award gold, silver and bronze ‘Lions’.

  • Press Release

    March 7, 2013

    CONRAD CAINE Creative Director is Cannes Lions jury member

    Emiliana Torrens will award ‘Lions’ at the advertising industry’s most important event

    Munich, 07 March 2013 – CONRAD CAINE, the international agency for digital communications will be sending a jury member to the Cannes Lions International Advertising Festival for the first time: Emiliana Torrens, Creative Director and CEO of the company’s branch in Argentina. The Argentinean will be instrumental in this year’s decisions on the gold, silver and bronze ‘Lions’. In her marketing and advertising industry career spanning more than 13 years, Torrens has already sat on other industry event juries. She has also won numerous awards at various local and international festivals, including a Gold Lion at Cannes a few years ago.

    The Cannes Lions International Advertising Festival is now regarded as the world's best-known advertising industry event, with the gold, silver and bronze ‘Lions’ considered equivalent to the film industry’s Oscars. Last year CONRAD CAINE itself won a Lion for ‘Mobile/Best Visual Design and Aesthetic’. "We are very proud that Emiliana Torrens has been appointed as a judge for this important event," says Conrad Caine, CEO of the eponymous agency CONRAD CAINE. "This proves that CONRAD CAINE not only has highly qualified staff, but also enjoys an excellent reputation in the industry."

    13 years of industry experience

    Emiliana Torrens is CD and CEO at CONRAD CAINE in Buenos Aires. In her position, she contributes significantly to the company’s development. Torrens has worked in the marketing and advertising industry for over 13 years, gaining experience both in the creative field and at strategic level. In the last six years she has focused mainly on digital marketing. Apart from winning a Bronze Lion at the Cannes Lions International Advertising Festival, last year projects managed by Torrens also won a IF Design Award, the FWA Mobile of the Day award and a CREA Award, and were shortlisted at D&DA London.

  • Press Release

    February 18, 2013

    Bavarian Ministry of Economic Affairs has a new website

    User-friendly and modern thanks to CONRAD CAINE’s digital pragmatism

    Munich, February 18, 2013 – CONRAD CAINE, the international full-service agency for digital communications, has completely redesigned the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport and Technology’s corporate website at www.stmwivt.bayern.de.

    The aim was to restructure the entire Bavarian Ministry of Economic Affairs website and make it more user-friendly. Within a year, CONRAD CAINE experts not only redesigned the corporate website; the Munich-based agency also handled the communication strategy; the development of micro-sites for the numerous topics covered by the Ministry; and improved SEO/SEM.

    The relaunch centred on a brand strategy developed by CONRAD CAINE, which creates a visual relationship between all the websites and the Ministry’s content. Among other things, this increases efficiency in maintaining each site.

    The online portal offers lots of interesting information about economic and transport policy issues for various target groups and interested parties. Members of the public can find answers to technical policy issues, while investors and businesses can access interesting information and materials, e.g. on funding, Bavaria's development, and future trends in infrastructure and business.

  • Press Release

    January 08, 2013

    Financial communications brought to life

    CONRAD CAINE delivers another digital annual report for Siemens AG

    Munich, January 08, 2013 – CONRAD CAINE, the international full-service agency for digital communications, has once again designed and delivered the digital version of Siemens AG’s annual report. Under the communicative heading ‘Trust connects us’ CONRAD CAINE developed the entire annual report as an interactive app. In addition to the contents of the report, the offering at www.siemens.com/annualreport also features photos and videos.

    “Siemens’ annual report shows that even financial communications can be given a contemporary design through a creative use of digital and interactive elements,” says Conrad Caine, founder and owner of the agency that bears his name.

    "The aim is not just to reach out to new target groups, but also to explore new distribution paths for the annual report. The Siemens Annual Report 2012 has three sections under the headings Company Report, Financial Report and ‘At a Glance’. The Company Report explains the strategy; the Financial Report gives an overview of the 2012 financial year at Siemens AG. ‘Siemens at a Glance’ additionally provides a quick overview of the whole company. In all three sections, feature reports and videos provide vibrant insights into how the Siemens corporate strategy is put into practice in the operations.

    The various digital and interactive elements give the interested public an impression of how Siemens is mastering the challenges of the present and is already providing answers to the questions of the future. The report uses five feature reports to illustrate this. They document what sets Siemens apart and what the company stands for.

    The Siemens Annual Report may also be downloaded as an app from the iTunes Store: Annual Report 2012

  • Press Release

    November 28, 2012

    CONRAD CAINE app wins third award

    The Siemens AG ‘Recollections’ app developed by CONRAD CAINE has won the iF communication design award 2013.

    Munich, November 28, 2012 – CONRAD CAINE, an international full-service agency for digital communications, has won another prize for the ‘Recollections’ app it developed with Siemens AG: the iF communication design award 2013. A total of 1,086 projects were in the running for the award.

    At the beginning of the year, CONRAD CAINE had won the internationally renowned Mobile FWA Awards for the same project, followed by a bronze Lion at the Cannes Lions International Festival of Creativity in the Mobile/Best Visual Design and Aesthetic category in the summer of 2012.

    "We are very proud to have won a third award this year for the Recollections app," says Conrad Caine, founder and CEO of the eponymous agency. "These awards demonstrate how important a strong creative team is and that creative pragmatism can be an advantage in the digital environment."

    With the now multi-award-winning Recollections app CONRAD CAINE proves that with the right concept and design, even a sometimes very ‘techie’ autobiography with historical background can be turned into a highlight in today's digital world.

    The life of Werner von Siemens as an app

    To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.

    Various challenges had to be overcome in developing the app. How do you get into the mind of one of the world’s great inventors? How do you process large amounts of technical data and historical facts into a great story? And how do you reach a large number of users with it?

    The result is an app that educates, entertains, and lets the user experience the spirit of Siemens.

    Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements and exciting life.

    The various sections of the recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens’s inventions. In this way, it takes just minutes to bring history to life, using lots of stories.

    About the iF communication design award
    Since its introduction in 2004, the iF design award has established itself in the top tier of the most important national and international competitions that honour exceptional communication design. The iF communication design award jury judges advertising agencies, communications designers and their clients, manufacturers, designers, architects and interior architects. Entries are evaluated according to criteria including target audience-specific communication and content, quality and creativity of the design, customer relevance, effectiveness, originality and innovation.

  • Press Release

    November 26, 2012

    CONRAD CAINE wins prize for best agency presentation

    CONRAD CAINE won the CREA Credential Award in the ‘Digital’ category at the weekend

    Munich, November 26, 2012 – CONRAD CAINE, an international full-service agency for digital communications, won the CREA Credential Award in the ‘Digital’ category at the weekend.

    The jury was particularly impressed by CONRAD CAINE’s authentic presentation, both in the digital domain and on-site to the jury.

    In digital as elsewhere, CONRAD CAINE’s ‘Creative Pragmatism’ motto is optimally presented as part of its corporate identity with a focus on creativity and design. The showreel forms an important part of its overall online presentation. The Munich-based agency thereby successfully positions itself as a full service agency.

    "Participating in the CREA Credential Awards gave us an excellent opportunity to have our self-presentation of the agency put to the test by a panel of experts, so we are particularly pleased with the award," says agency founder Conrad Caine. "Our self-presentation, especially in the digital environment, is a very important priority for us as an agency, because that is the only way we can optimally present ourselves to new customers."

    The CREA Credential Award is the foremost award for the self-presentation of communication agencies in the German-speaking countries (Germany, Austria, Switzerland) and aims to improve the quality of agencies' efforts to market themselves. The CREA Credential Award was presented for the tenth time this year.

  • Press Release

    November 13, 2012

    A virtual tour of the company

    CONRAD CAINE develops multi-touch applications for the BMW Group, giving exhibition visitors tangible on-screen experience of the company’s history, plants, production processes and vehicle materials.

    Munich, November 13, 2012 – CONRAD CAINE, the international full-service agency for digital communications, has developed four Windows 7-based interactive applications for the BMW Group to accompany the BMW exhibition, which opened in September 2012 in the Double Cone of BMW Welt in Munich.

    Interactive showcase contains fascinating information

    The ‘Cube Innovation’ delivers a whole new experience in materials science. Its 32” multi-touch display is equipped with an RFID scanner. Visitors can remove a wide range of different material samples from a special ‘materials wall’ and place it by the Cube Innovation, which scans the RFID code affixed to the sample to reveal detailed information about the raw materials and processing steps involved in producing the material, through to its where and how a given material is used in a vehicle.

    The other applications take visitors on a trip through time to explore the history of the BMW Group, or whisk them on a virtual geographical tour of the group’s sites around the world. Visitors can also use a multi-touch terminal to watch various Corporate Responsibility films on a special LED wall. Under the heading ‘What’s Next’, the films highlight and explore topics that are of strategic importance to the BMW Group.

  • Press Release

    November 09, 2012

    Sky Sport News HD wins Econ Award 2012

    The sports news channel Sky Sport News HD’s social media concept, developed by CONRAD CAINE, won kudos for its systematic implementation of the interactive idea behind Social Media.

    Munich, November 09, 2012 – CONRAD CAINE, an international full-service agency for digital communications, congratulates its customer Sky Germany on winning the Econ Award 2012 for the social media activities of its sports news channel, Sky Sport News HD. Even before the official launch of the channel, Sky had begun integrating Facebook, Twitter & Co. in its corporate communications. In a period of just four months (August to November 2011), the channel added 115,000 fans on Facebook, although it didn’t make its debut on the airwaves until November. At 25 to 35 percent, interactivity on its Facebook pages was well over the 5 percent average for TV channels.

    Resolute focus on the idea of community

    From the beginning, CONRAD CAINE’s concept focussed on involving and building the potential community at an early stage. This was achieved through posts and tweets about the progress of the launch, and by inviting users to discuss sport events and sport-related matters with the reporters. Sky Sport News HD cultivates a Social Media ‘Reporter Network’ whereby all the sports experts who work for the channel regularly post on Facebook and tweet on Twitter. This is unprecedented for a TV channel in Germany.

    CONRAD CAINE’s role consisted of developing the concept on the one hand, and setting up the platform and programming the necessary apps on the other. The experts at CONRAD CAINE also provided support to the Reporter Network.

    An excerpt from the Econ Award 2012 judges’ statement: “The activities surrounding the launch of the channel are an excellent example of how companies can benefit from social media platforms: long before Sky Sport News HD went on the air, its fans and followers were already on board. Sky Germany did a splendid job involving users in the channel’s start-up, with blog posts and updates on Twitter and Facebook. Features like countdowns and live steams built suspense and served to activate and involve a large community in a very short time.“

  • Press Release

    October 18, 2012

    A lot of communication – little dialogue

    A joint study by CONRAD CAINE and the University of St. Gallen into strategies, objectives and usage of Social Media in Top German Companies.

    Munich, October 18, 2012 – Although more than 80 percent of the participants understand social media as a process of “dialogue & interaction”, most of the proposals and processes are only in a given case geared as a dialogue. Furthermore, companies are just starting to implement social media in their own business processes. Therefore, results accounting for hard business goals are rarely realized. These are some of the focal results of a study in the usage of social media in German companies. The study “Social Media Excellence” was conducted by the University of St. Gallen in behalf of CONRAD CAINE. Around 100 Executives of the 500 largest and highest-grossing companies have been personally interviewed for it.

    At the same time the study shows that social media is used predominantly for marketing and corporate communications. Possible net product potential in customer relationship management, human resources as well as in innovation and sales processes are scarcely exploited.

    “92 percent of the interviewed executives state that they are not able to properly measure the contribution of social media to corporate aims” explains Conrad Caine, founder and GM of the same-named agency for digital marketing about one of the outcomes of the study. According to Caine, this is a wake-up call, as the study goes on to say that “most of the ROI-calculations in companies are based on assumptions and weak benchmarks.”

    Virtually every second person of the almost 100 interrogated experts associates transparency, authenticity and a new philosophy of communication with Social Media. Simultaneously the interviewees perceive a social change due to social media. Social relationships and communication take place on a level playing field. In addition, almost every participant expects an increasing importance of social media in the mix of communication. The allocated and planned resources are increasing absolutely and relatively to other channels, but are still rather indistinct.

    The integration of social media in business processes often happens only by isolated applications. Especially in the brand (82%) and product (62%) communication an interlinkage of the processes takes place. However mostly as an “extension” of given communication processes that, due to their non-dialogical orientation, often fail to capture the interest of the target group and in some cases are even perceived as disturbing. The implementation of social media into the business model and the business processes (HR, CRM, Sales, Collaboration) of a company is currently barely deployed. A traceable financial assessment of the value of social media is thereby smothered at its inception. The success of Social Media is still measured in most cases by using the standard communication indicators and the key figures of the respective platforms.

    The study further reveals extensive facts and helpful hints of advantages and additional value for companies and their respective peer groups through social media. Beyond that, the study provides insight and advice about the strategic success factors of engagements, the measuring of the success as well as the relationship to more traditional business goals.

    The sharp concentration on communication is also reflected in the intended aims: branding (72%), customer retention (58%), employer branding (42%) and market research (38%) are on top of the agenda of the participants in the survey. The connection of social media with hard business aims and financial key figures however barely takes place due to a lack of integration into business processes.

    This also becomes apparent in the strategy dimensions identified by CONRAD CAINE and the research scientists of the University of St. Gallen: communication, organization, technology and integration into the business processes. In most of the strategies a distinct focus on technology and communication is inherent. A setup of adequate online presences, monitoring and internal applications as well as an increasing outreach and contact to the target group can be commonly seen at most of the companies. Whereby, due to increasing experience, the focus is on multi-channel strategies with target group specific offerings (regional, functional, textual). Yet the communication of companies in the context of Social Media is still not designed for interaction. A “real” sustainable dialogue is established only in individual cases. Further an adjustment of the logic of communication towards the new character of media is claimed.

    The organization of these new ways of communication also becomes more important due to an increasing activity. The participants of the survey lay the focus here on expertise development, involvement of the employees in strategy development, setup of cross-functional teams for the virtual and cross-departmental modulation and adjustment of Social Media. Only about one in ten sees a requirement for an adjustment of the organizational structure.

    The collective report of the study conducted by CONRAD CAINE, an international Full-Service-Agency for digital communications and the University of St. Gallen, comprising of more than 50 pages can be received free on www.social-media-study.com

    The slides of the presentation of the results of the study on October 18, 2012 in Munich can be found here: www.slideshare.net

  • Press Release

    July 13, 2012

    Conrad Caine continues to grow

    Munich-based agency recruits two new account managers.

    CONRAD CAINE, an international full-service agency for digital communications, continues to grow. Last month the Munich-based agency hired two new account managers for the CONRAD CAINE team in Germany.

    "We want to provide each customer with a regular personal contact to ensure the success of our digital projects," says Conrad Caine, founder and CEO of the eponymous agency. "Anonymous customer service with constantly changing external project managers is not an option for us, because we want to and must retain expert knowledge in-house for our project business with customers."

    Account manager Seeda Ahmad is part of CONRAD CAINE’s German team in Munich. In her new position she will focus primarily on B2C customers. She has a degree in communications with a focus on new media, and over ten years of agency experience. Most recently she was employed by the Bloom Group digital communications agency and the online marketing agency COMA. She has handled customer accounts including Beck's, Russian Standard, Heineken, Warner Music and Microsoft.

    Simon Stefani is an account manager on the Siemens account team. He studied communications and has more than eleven years of agency experience. In the past few years he has worked for H2O Media and Interone and has looked after customers such as Kia Motors Europe and Kia Motors Germany.

  • News

    June 29, 2012

    Football creates international connections

    How a digital campaign is uniting football fans from all over the world.

    CONRAD CAINE, the international full-service agency for digital communications, has completely redesigned the website of the football-for-life.com football project for Allianz SE.

    In May 2011, Allianz, the FC Bayern Munich Premium Partner that gave its name to one of the world’s most famous football stadiums (the Allianz Arena), had launched football-for-life.com, a new platform for the international football community. Parts of the website are now available in as many as 14 languages (including English, Chinese, Korean, Deutsch and Portuguese), making it a destination for football fans from all over the world.

    In addition to the site redesign concept, CONRAD CAINE was responsible for the screen design and handled the technical development based on a new Content Management System. CONRAD CAINE is also in charge of managing the project, the digital development of individual campaigns, and coordinating between everyone involved in the projects as well as external service providers. Our agency’s partner cemano communication is responsible for the campaign planning, editorial and content management.

    The redesign project also included the "Football World Trip" campaign. Football lovers aged 18 to 28 years from all over the world were invited to apply through the Football for Life site and a Facebook app. The winner was given the opportunity to spend four weeks visiting nine countries on four continents, to report ‘on location’ about football and its importance in each of the countries. The campaign revolves around a blog specially installed on the football-for-life.com homepage. A special dashboard was developed for the start-page of the blog. It automatically displays all the latest feeds from social media platforms like Facebook, Youtube, Flickr and Twitter. The social media platforms and the blog are automatically linked, so that new content is automatically distributed to the platforms using a stored Routing Map.

    The aim of the www.football-for-life.com platform is to promote international communication and bring together people who share a passion for football.

  • Press Release

    June 20, 2012

    A Lion for Munich

    Munich agency CONRAD CAINE wins an advertising industry "Oscar"

    CONRAD CAINE, an international full-service agency for digital communications, has won a bronze Lion for ‘Mobile/Best Visual Design and Aesthetic’ at the Cannes Lions International Festival of Creativity, for the Recollections app it developed with Siemens AG.

    A gold, silver or bronze Cannes Lion is regarded as a supreme international honour in the advertising and creative industries, comparable to winning an Oscar in the film industry.

    The Lions jury received a total of 965 submissions from 47 countries – 62 agencies from Germany alone submitted their mobile projects. Lions were awarded in the Mobile category for the first time this year.

    "The Lion confirms that we have managed to build a strong creative team," says Conrad Caine, founder and CEO of the eponymous agency. "I’m particularly proud of the fact that our creative work has contributed to making the life of Werner von Siemens better known in Cannes and therefore internationally."

    "Our goal was to use the app to tell the life of Werner von Siemens in new a completely new way," says Dr. Christoph Wegener of the Siemens Historical Institute. "Above all, we wanted to appeal to young people and get them excited about our history. The fact that we succeeded in implementing this subject so creatively that it not only fascinates users, but also won over the jury at Cannes, fills us with great joy and validates our decision."

    To mark the 195th anniversary of the birth of Werner von Siemens, CONRAD CAINE worked with Siemens AG and the Siemens Historical Institute (SHI) to develop his virtual autobiography as an iPad app in German and English.

    Various challenges had to be overcome in developing the app. How do you get into the mind of one of the world’s great inventors? How do you process large amounts of technical data and historical facts into a great story? And how do you reach a large number of users with it?

    The result is an app that educates, entertains, and let the user experience the spirit of Siemens.

    Earlier this year CONRAD CAINE won an internationally renowned Mobile FWA Award for the project, and with thousands of downloads in the first few weeks, the app has already been a Top10 educational iPad app.

    About the Siemens ‘Recollections’ app:

    Eight short stories bring the adventures of Werner von Siemens – for example his time in Egypt, and being shipwrecked in the Red Sea – to life. Each episode centres on the electricity pioneer’s inventions, entrepreneurial achievements and exciting life. The various sections of Recollections make it clear how and why the company's founder can still serve as a role model. The videos tell of his youth and studies, the first telegraph lines, the Russian ventures, submarine cables and adventures on the high seas, his public works, his work in the Caucasus, his inventions, and finally his significance for the present company. Interactive elements also let users test some of Werner von Siemens's inventions. In this way, it takes just minutes to bring history to life, using lots of stories.

  • Press Release

    June 19, 2012

    A revamped website for Bavaria's Ministry of Economic Affairs

    Munich agency CONRAD CAINE wins over the Ministry with digital pragmatism.

    CONRAD CAINE, an international full-service agency for digital communications, has been commissioned by the Bavarian Ministry of Economic Affairs, Infrastructure, Transport and Technology to handle the relaunch of its website www.stmwivt.bayern.de. The agency prevailed over its competitors in the pitch process with a professional and pragmatic strategy and design concept. The Ministry’s new website is expected to launch in autumn 2012.

    A clear layout and a strong visual concept form the base of the Munich agency’s winning bid. The relaunch centres on an umbrella-brand strategy developed by CONRAD CAINE; the idea is to create a visible relationship between all the Ministry’s websites and content, and to improve the efficiency of managing each website.

    The online portal provides a wealth of information about economic and transport issues for various target groups and interested parties. Answers to political questions are provided not only for citizens – investors and companies can also avail themselves of information and materials, e.g. on funding and grants, Bavaria’s development, and future trends in (its?) infrastructure and economy.

    CONRAD CAINE is responsible for the communications strategy, the photo shoot, the roll-out of the new online corporate design to sub-websites, and the development of micro sites for specific topics, as well as for improving SEO/SEM services.

    Earlier this year, in March, the Bavarian State Ministry for Economic Affairs, Infrastructure, Transport and Technology had already commissioned the CONRAD CAINE agency with the conception and design of its www.energy-innovativ.de information platform. Here too, the goal was to develop a comprehensible, clearly structured website that is attractively designed for citizens and municipalities as well as businesses and academia – while at the same time ensuring that the homepage looks up-to-date, fresh and respectable.

  • News

    May 21, 2012

    Dunlop ready to roll with CONRAD CAINE

    The tire manufacturer Goodyear Dunlop now has its own YouTube channel for his sportive premium brand Dunlop.

    CONRAD CAINE, the international full-service agency for digital communications, is responsible for the concept and technical delivery.

    With the launch of the https://www.youtube.com/dunlopgermanychannel, the tire manufacturer introduces its first B2C audiovisual communications channel. It will highlight Dunlop’s involvement in car and motorcycle racing, as well as information on new products, trade shows and other events to fans in short video clips.

    In addition to creating the YouTube channel, CONRAD CAINE is also responsible for putting the sporty brand's digital strategy into practice. In a first step, there will be various campaigns to draw attention to the new channel. A further important aspect of the strategy is to keep visitors coming back to the YouTube channel.

    This will be achieved through a number of links to other Dunlop platforms, such as the “Dunlop Tire Manager,” as well as video contests with cash prizes. Various forms of advertising systematically route users to different entry points in the channel. At the same time, individual videos and thematically related content will ideally meet the target group’s information and entertainment needs.

    "We decided that for Dunlop as a sporty premium brands with a more than 100-year tradition in motorsports, a branded YouTube channel would be the right choice. It allows us to communicate the enthusiasm, will to succeed, and emotions that make up the brand, in the best possible way. The team has come up with some excellent gimmicks here, including a video contest featuring great prizes for the best user videos about Dunlop," says Michael Bellmann, Head of Marketing at Dunlop.

  • Press Release

    April 26, 2012

    Reputation management in the social web

    New monitoring software revolutionises reputation and governance management.

    Social iQ, a new monitoring solution recently released in the US, is now available for German companies too. CONRAD CAINE, the international full-service agency, is the first agency in Europa to offer its customers a whole new approach to social media analysis, with a focus on reputation management.

    "The reputation of companies in the social web will play a vital role going forward,” says Conrad Caine, owner of the eponymous agency. “Our customers must be able to monitor what is being said about them, by whom, and on what platforms."/p>

    This refers not only to official company accounts, but also to any accounts that are associated with the company. A comprehensive digital strategy should therefore always include the ongoing management of the company’s reputation and that of its brands.

    Especially for large companies with several thousand employees, monitoring relevant accounts is one way to keep an eye on activities that are in direct connection with their brands. Every account should be monitored as to whether critical links, slurs on the brand or the company, defamations or insults of the people acting on behalf of the company are being published there. Examples of how strongly negative comments from employees can impact a company’s image or a person’s reputation are on the increase:

    "So reputation management is an essential component in consultation, and a key element of our agency services," says Caine. "For this reason we are very proud that we are the first agency in Europe to use Social iQ’s solutions."

    Social iQ is the world’s first analysis software focused on reputation and governance management of brands and companies in the social web. The software provides a summary of all the accounts on various platforms that are talking about the company – or its competitors. This gives companies a comprehensive overview of which of their own accounts, staff accounts or third-party/fake accounts are active in the social web in connection with the company or its brand(s). The application also allows for directly accessing individual accounts and triggering automatic interventions and/or alerts.

  • News

    March 19, 2012

    Otto Group – A new look for the career portal

    What do applicants expect from a career page? What are the challenges when bundling information and making it attractive? Landing a job with the Otto Group means getting over 49.000 new colleagues in one fell swoop, as well as many advanced training and career opportunities. CONRAD CAINE helped applicants to easily get in touch with 123 major companies in the Otto Group and their vast portfolio.

    When launching the new career portal of Otto Group, CONRAD CAINE structured contents, made messaging clearer and helped to use the picture language in an effective way. Target groups are now addressed personally and the Job search itself has become transparent and user-friendly. But CONRAD CAINE’s work does not stop here: to further strengthen the success of the career portal, the digital agency is now working on the Otto Group’s mobile appearance.

    Otto Group Careers
  • News

    February 06, 2012

    CONRAD CAINE brings 'Energie Innovativ' online

    A new website launched by the Bavarian state government at www.energie-innovativ.de provides the latest information on the restructuring of the energy supply in Bavaria (energy shift). CONRAD CAINE handled the concept, design and logo development of the information platform for Bavaria’s energy agency Energie Innovativ.

    Visitors to the website can access comprehensive information about Bavaria’s energy concept, along with valuable pointers on the topics of renewable energy (sources) and energy efficiency, as well as information and consultation on available grants and subsidies. “Our new information site is an important element in the dawning of a new energy age in Bavaria,” declared Bavaria’s Economics and Energy Minister Martin Zeil at the site’s go-live last Thursday.

    Energie Innovativ
  • News

    January 06, 2012

    Recollections App wins the FWA

    Immediately after its launch, the Siemens recollections App has been awarded the FWA (http://www.thefwa.com/mobile). The interactive collection presenting the live of Werner von Siemens, is the "Mobile App of the day" on January 6th, 2012. The FWA committee honored, that the Biography of the Siemens founder is interpreted in an entertaining way. The app is divided into eight fully animated chapters. Each chapter includes additional interactive information and games on Werner von Siemens' innovations. The app "Recollections" is available in German and English and includes the original book as fully readable digital version FWA stands for Favourite Website Awards, an industry recognised internet award program and inspirational portal, established in May 2000. FWA is the most visited website award program in the history of the internet, with over 140 million site visits as of July 2011.

    FWA Siemens Recollections
  • News

    December 20, 2011

    Werner von Siemens - Autobiography as an App

    In cooperation with the Siemens Historical Institute (SHI) the user can experience the company's founder's autobiography in an attractive way by choosing from eight different life stories about his adventures. These stories show, among other things, Werner von Siemens' various inventions and entrepreneurial activities, but also interesting facts about his private life.

    Available on the App Store
  • News

    September 20, 2011

    Siemens' YouTube brand channel relaunched

    Siemens’ multiple award-winning YouTube brand channel has recently been relaunched by CONRAD CAINE. With the new, innovative concept users can easily navigate to more than 1.700 corporate videos. Central topics are featured in a large media container and display additional functionalities like a job search widget. Sharing options extend the channel’s reach into different social networks, while users can discuss each video directly on the channel. The success of this concept also got its first reward by being shortlisted for the Digital Communication Awards.

  • Press Release

    July 20, 2011

    Sky relies on CONRAD CAINE for social media

    Munich, July 20, 2011 - CONRAD CAINE, an international full-service agency for digital communication is advising Sky Deutschland during the launch of its social media activities. The television station is planning to extend the brand by including it in the social web and to engage in a more intense dialogue with their target group via advertisements linked to programs. The objective is to create a greater understanding for the programmer offers and to support the referral behavior of the growing fan community through advocacy programs. Sky will be represented with offers in Twitter and Facebook for "Your Sky Sport". In addition to this, from the beginning of July, the formats "Zapping" and "Zapping of the week" will be freely accessible via sky.de, Facebook and YouTube, and will show mishaps, embarrassments and peculiarities of German television. The plan is to integrate the reactions of users from the social media area into the program being shown, thus providing mutual incentive. As Ivo Hoevel, Senior Vice President of Sky, comments: "Sky means more than just television. We offer entertainment, and that involves not only being active in the social web but also interlocking the fantastic opportunities of the social web closely with the program. We have chosen CONRAD CAINE because the company understands the Sky brand and is able to support us with its expertise. Managing Director Conrad Caine adds: "An active fan community in the social web has a more than positive impact on referral marketing. With Sky, fans form an integral part of the television experience. We have created the terms awareness loop and value loop for this. The integration of social media and the TV offer leads, in fact, to a mutually reinforcing awareness loop which sustainably contributes towards value creation through customer loyalty and customer involvement."

    With the German Bundesliga soccer season due to kick-off in August, Sky has opened other social media channels which will turn the Bundesliga coverage into a whole new kind of experience.

  • News

    May 04, 2011

    Siemens' annual report wins a prestigious award

    Siemens'digital annual report, developed by CONRAD CAINE, has recently won the "Deutsche Preis für Onlinekommunikation 2011". This award, organized by the business magazine "Pressesprecher", rewards creative and efficient projects in the digital world. The annual report stood out as an innovative concept that makes perfect use of interactive possibilities while emphasizing on exceptional quality and design. The digital annual report triumphed against 400 sizeable competitors. The jury presentation and award gala took place on April 14th in Berlin.

  • News

    December 20, 2010

    CONRAD CAINE wins a Dolphin in Cannes

    Siemens' YouTube brand channel, developed by CONRAD CAINE, has recently won another international award. At this year's "Cannes Corporate Media & TV Awards" the jury honored the channel by awarding it a silver Dolphin in the category "Web TV" This is the channel's second accolade in 2010, as it also won the intermedia-globe award earlier this year. The annual award show recognizes "outstanding corporate films, online media and TV productions". youtube.com/siemens triumphed against a number of sizeable international competitors from 27 countries.

  • News

    October 1, 2010

    New Creative Copywriter in Buenos Aires

    On October 11th, Nahuel Arias started at CONRAD CAINE as Creative Copywriter in our Buenos Aires office. With more than six years experience in below-the-line and digital marketing in world-wide agencies he will be able to provide our campaigns with valuable creative input. During his career he had the privilege to work with brands like Coca-Cola, Unilever, Kraft Foods, Kimberly Clark, British American Tobacco and AmBev. We'd like to welcome Nahuel to CONRAD CAINE and wish him all the best in his new role!

  • Press Release

    August 26, 2010

    CONRAD CAINE wins the "red dot design award"

    The Website of Berlin's legendary club "cookies", that CONRAD CAINE developed together with the agency "Milia", now won the "red dot design award". The "red dot", established in 1955, is considered as the leading international competition for design quality. The top-level jury with experts from around the globe chose "cookies.ch" out of 6.369 other entries to receive the prestigious award for originality, design quality, emotionality and conciseness. The award-ceremony will be held on the 8th of December. From then on "cookies.ch" will be shown in the "red dot design museum" and the "international yearbook".

  • News

    June 17, 2010

    CONRAD CAINE develops iPhone-/iPad-App for the Expo 2010

    For this year's Expo in Shanghai (China) CONRAD CAINE has developed an application for Siemens that runs on iPods, iPhones and iPads. "Siemens Expo Guide" leads the user easily to the company's different hotspots and exhibitions on the world fair. The intuitive interface allows the visitor to navigate through a virtual 3D-Expo-city by using his mobile device. multimedia-based elements like videos then provide details about the different pavilions and give an in-depth view of the particular topics they represent. Additional features include a world-map showing the company's several global products and events, further activities of Siemens in China and the corresponding contacts.

  • News

    May 27, 2010

    New Creative Officer in Buenos Aires

    CONRAD CAINE is proud to welcome Emiliana Torrens as our new Creative Officer and head of our branch in Buenos Aires. After graduating from Universidad de Palermo in 2001 Emiliana worked as a BTL creative for Waiser Comunicación, Meyer Action Marketing and Craverolanis BTL and was in charge of projects for brands like Coca Cola, Cepas Argentinas, Unilever and Pernord Ricard. In 2006 she became General Creative Director at Webar Interactive, where she formed and managed the Latin American creative team that designed projects for companies like Levi's, Microsoft, Sprite, General Motors, Procter & Gamble and Nestlé. Emiliana has won multiple national and international awards and got appointed to the juries of numerous renowned festivals. ¡Bienvenidos a CONRAD CAINE, Emiliana!

  • News

    May 11, 2010

    CONRAD CAINE wins the Intermedia-globe Silver Award

    Siemens' Brand-Channel, developed by CONRAD CAINE in 2009, has now won the Intermedia-globe Silver Award in the category "Web & Web TV". This renowned award is granted by the international WorldMediaFestival for outstanding communication media in the audio-visual sector. With the award-winning brand channel Siemens presents itself as a modern and conversational organization. Together with other elements of the company's "Answer Campaign" it showcases Siemens' solutions for current environmental challenges like climate change. Complex issues can now be transformed into comprehensible topics that invite a variety of users to participate in an interactive dialogue.

  • News

    February 18, 2010

    Online special for Microsoft

    In january 2010 Microsoft Deutschland launched a web special that was developed and built by CONRAD CAINE. The Website is aimed at end users of Microsoft Office 2010. The user, in the form of an avatar, is sent on an interactive mission in a virtual 3D city during which he learns about the many advantages of the Microsoft product. The online special incorporates elements used in the advertising campaign to involve the user in an engaging and playful way. The program's concept and content were developed in cooperation with Core Competence GmbH.

  • Press Release

    February 08, 2010

    Worldwide digital campaign for Siemens AG

    Siemens AG has re-commissioned CONRAD CAINE for the design, implementation and global rollout of the "Siemens Answers" digital campaign in 2010. This includes the creation of web specials and ads on the main themes and events of the current year. The content of the campaign will be linked to social media projects, and in this way will be integrated into the overall communication for internet users. The online campaign complements the technology group's ongoing above-the-line campaign and is developed jointly with nameable agencies.

  • News

    January 02, 2010

    New creative director at the Munich office

    CONRAD CAINE is strengthening its creative team. Katrin Stein (30) is the new Creative Director at the Munich office. Katrin, who holds a degree in interface design, joins CONRAD CAINE from the Berlin agency Preview, where she most recently served as Art Director. As a certified digital communications expert, she will be working primarily on the Siemens account. In addition, Stein will coordinate the design departments at the offices in Pelotas and Buenos Aires.