01/02/
IKEA – The big sleepover: A great social experience
This is one of the ways social starts to get really exciting for brands, and it’s not with a cool Facebook app or innovative social play, just smart thinking combined with the drive to make it happen. So, IKEA created a seriously good PR stunt, the Facebook Fan Sleepover …
After finding a Facebook group with almost 100,000 people called
“I Wanna Have A Sleepover In Ikea“. IKEA themselves created a competition for their Facebook Fans to be part of a giant sleepover at the Essex IKEA store for 100 people. What a great way to turn fans into advocates!
Not only was it a PR stunt, but also a way to actually have people test out products like mattresses for longer than 10 minutes … complete with a sleep expert on hand for advice.
COMMENTS
great post! Keep up the nifty work!
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