Rodenstock hits the Social Web
Rodenstock, Germany’s leading producer of spectacle lenses and frames, is getting ready for the Social Media world with the help of CONRAD CAINE. Rodenstock has been actively using its Facebook, Twitter and YouTube channels since November. In addition, the company-owned blog now provides customers with the latest news and trends surrounding eyewear.
As a strategic partner, CONRAD CAINE not only advised the spectacles expert in terms of the processing and controlling implementations required for the Social Media activity, but was also involved in the design, conception and development of the channels. Based on an integrated emotional design and the interlinking of all channels, customers were to relate more deeply to the Rodenstock brand and gain facilitated access to Rodenstock’s online presence.
- Blog: rodenstock-blog.com
- Twitter: twitter.com/rodenstock
- Facebook: facebook.com/rodenstock
- YouTube: youtube.com/SeeBetterRodenstock
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