I was recently introduced to Indiana June (aka Di Tansey) who, in August of last year, set out on a round-the-world cycling trip. Di´s trip was different to most travelers´ however, as her fate was being dictated by her online network of followers. Asking followers to vote for her next route or activity, Di has already crossed several continents, taken part in a reenactment of the Da Vinci’s Last Supper in Milan, and gone blokarting in New Zealand.

So, what on earth gave her the idea? Di is a creative who has worked in agencies in cities across the world. She explained to me that she had had enough of preaching to clients about great digital ideas and how social media should be done, without ever having experiences it´s full potential for herself. So she decided to take a test-drive, so to speak…

She is admirable in so many ways. I am envious of her go-with-the-flow attitude, and in particular of the trust she puts into the hands of complete strangers. She must be a glass-half-full kind of gal to believe that voters won’t pick the worst option for her each time. And it must be said, witnessing that is quite refreshing. Go Indiana!
You can follow Di´s trip or vote on her next poll at: http://www.indianajune.com