CONRAD CAINE

NEWS

• January 6, 2012

  Recollections App has been awarded by the FWA

  Immediately after its launch, the Siemens recollections App has been awarded by the FWA. The interactive collection presenting the live of Werner von Siemens, is the "Mobile App of the day" on January 6th, 2012.

  The FWA committee honored, that the Biography of the Siemens founder is interpreted in an entertaining way. The app is divided into eight fully animated chapters. Each chapter includes additional interactive information and games on Werner von Siemens' innovations. The app "Recollections" is available in German and English and includes the original book as fully readable digital version.

  FWA Siemens Recollections

• December 12, 2011

  Werner von Siemens - Autobiography as an App

  To celebrate Werner von Siemens’ 195th birthday, CONRAD CAINE developed the “Recollections“ iPad-App for Siemens.

  In cooperation with the Siemens Historical Institute (SHI) the user can experience the company’s founder’s autobiography in an attractive way by choosing from eight different life stories about his adventures. These stories show, among other things, Werner von Siemens’ various inventions and entrepreneurial activities, but also interesting facts about his private life.

• September 20, 2011

  Siemens YouTube Brand Channel relaunched

  Siemens’ multiple award-winning YouTube Brand Channel has recently been relaunched by CONRAD CAINE.

  With the new, innovative concept users can easily navigate to more than 1.700 corporate videos. Central topics are featured in a large media container and display additional functionalities like a job search widget. Sharing Options extend the channel’s reach into different Social Networks, while users can discuss each video directly on the channel. The success of this concept also got its first reward by being shortlisted for the Digital Communication Awards.

• July 20, 2011

  Sky relies on CONRAD CAINE for Social Media

  The television station is planning to extend the brand by including it in the social web and to engage in a more intense dialogue with their target group via advertisements linked to programs.

  The objective is to create a greater understanding for the programmer offers and to support the referral behavior of the growing fan community through advocacy programs. Sky will be represented with offers in Twitter and Facebook for “Your Sky Sport”. In addition to this, from the beginning of July, the formats “Zapping” and “Zapping of the Week” will be freely accessible via sky.de, Facebook (URL) and Youtube (URL), and will show mishaps, embarrassments and peculiarities of German television. The plan is to integrate the reactions of users from the social media area into the program being shown, thus providing mutual incentive.